HLJ Nine And Eighteen Natures of China Produktemballage af Hang Zhou YiJiJ ue Chen er en højt anset vinder af den meget prestigefyldte 2024 A' Design Award i Sølv i konkurrencekategorien Emballagedesign.
SølvEmballage· 2024
HLJ Nine And Eighteen Natures of China Produktemballage
Klient: HangZhou YiJiJueChen Brand & Marketing Service Lmt. Co.
Vinder af A' Design Award i Sølv i kategorien Emballage
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Om HLJ Nine And Eighteen Natures of China Produktemballage
HLJ Nine and Eighteen Natures of China er en emballageserie til sundhedsprodukter baseret på plante- og dyreekstrakter fra Heilongjiang-regionen. Emballagen anvender symbolske farver, traditionel penselkalligrafi og en gennemgående grafisk stil til at præsentere hver råvare på en direkte og intuitiv måde. Æskerne er fremstillet af solidt karton og efterbehandlet med mat laminering og prægning, som forstærker teksturerne i tekst og grafik. Folietryk er tilføjet på udvalgte linjer. Serien bevarer én fælles visuel identitet, samtidig med at hvert produkt forbliver genkendeligt.
Anerkendelsen
Om A' Design Award i Sølv
HLJ Nine And Eighteen Natures of China Produktemballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. HLJ Nine And Eighteen Natures of China Produktemballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. HLJ Nine And Eighteen Natures of China Produktemballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The HLJ Nine & Eighteen Natures of China, originating from the Heilongjiang region, is a rare specialty known for its vast forests and snow-covered wilderness. The packaging design of this series is intended to render the product through intuitive patterns and design symbols. This approach not only creates a distinctive visual memory but also establishes a connection with the valuable raw materials.
- Dimensioner & Emballage
- Hufu wine: 300mmx320mmx55mm
Bear bile powder: 330mmx310mmx60mm
Antler slice: 330mmx310mmx60mm
Golden clam: 330mmx310mmx60mm - Tags
- Packaging, Series, health products, nutrition, brand
- Produktionsteknologi
- The boxes are crafted from sturdy cardboard material and have been subjected to processes like matte lamination and embossing, in order to enhance the perceived levels of surface texts and graphics. In certain product lines, the packaging surface is further ornamented with foil stamping to accent the precious properties of the raw materials.
- Designudfordring
- During the design process, the primary concern was how to guarantee a consistent exhibition of all the products. Making a trade-off between consistency and individuality was of utmost importance. Hundreds of packaging styles were experimented and evaluated, finalizing an approach that accents the product itself, integrates cultural elements, and explores diverse patterns and symbolic colors.
- Forskning
- By capitalizing on visually appealing effects, the inherent association between the product and culture can be reproduced, accenting the product's value information. The use of traditional brush calligraphy font serves as a vital symbol of oriental flavor and visual coherence.
- Inspiration
- Unlike other products, the most appealing point of promoting these health products is precious plant and animal extracts. Therefore, the packaging design aims to effectively communicate the characteristics of these raw materials to the users in a quick and intuitive manner. To make this happen, visual effects such as symbolic colors, typography, and a consistent style of product graphics are used, thereby ensuring a cohesive and uniform look across the entire product range.
- Projektvarighed
- The project kicked off in March 2023 in Heilongjiang, wrapped in in Hangzhou by June 2023, and exhibited in September 2023 in Harbin and Guangzhou.
- Driftsflow
- These processes cover various stages, including design production, printing processing, die-cutting, folding, and bonding. In these stages, the key steps involve design validation, printing quality inspection, die-cutting precision adjustment, folding angle control, and bonding firmness inspection. Ultimately, a range of finished packaging products is obtained.
- Teammedlemmer
- TianLong Li，JunJie Qiu，Yu Xie，Lizley Ye，JianLong Liu
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