Heti Branding og Emballage af Cansu Dagbagli Ferreira er en højt anset vinder af den meget prestigefyldte 2024 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.
BronzeEmballage· 2024
Heti Branding og Emballage
Klient: Cansu Dagbagli Ferreira
Vinder af A' Design Award i Bronze i kategorien Emballage
Verificeret Prisvinder
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Om Heti Branding og Emballage
Heti, opkaldt efter Dakota-ordet for Hjem, tilbyder drikkevarer der fremkalder essensen af hjem med naturlige infunderede smage, og fejrer Nordamerikas indfødte planter. Dette sociale impact-brand dedikerer en del af indtægterne til at støtte stammesamfund. Effortless Wisdom, branding-konceptet, præsenterer illustrationer og smage i indfødt stil, med emballage inspireret af Dakota-kunstens geometriske symmetri, der formidler balance og harmoni. Designet integrerer en monokrom palet med farveaccenter, der fremhæver dybden af indfødt kunst i en moderne kontekst.
Anerkendelsen
Om A' Design Award i Bronze
Heti Branding og Emballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Heti Branding og Emballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Heti Branding og Emballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
- Dimensioner & Emballage
- 12 oz can label dimensions are 151 x 195 mm
- Tags
- native, indigenous, social, infused, drink, illustration
- Produktionsteknologi
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
- Designudfordring
- The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
- Forskning
- In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
- Inspiration
- Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
- Projektvarighed
- 8 months, 2023-2024, United States and France
- Driftsflow
- Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery
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