Catvas Kattekradsbræt af Livelyhood Ltd. er en højt anset vinder af den meget prestigefyldte 2024 A' Design Award i Jern i konkurrencekategorien Kæledyrspleje, Legetøj, Tilbehør og Produkter til Dyr Design.
JernKæledyrspleje· 2024
Catvas Kattekradsbræt
Klient: Livelyhood
Vinder af A' Design Award i Jern i kategorien Kæledyrspleje
Verificeret Prisvinder
Verificer Prisstatus for #159966Designet
Om Catvas Kattekradsbræt
Catvas er et nyt kæledyrsprodukt, som omdanner kradsning fra destruktiv adfærd til en kreativ proces. Det giver både mennesker og katte mulighed for i fællesskab at forme deres boligrum. Det designede dobbeltlagede stof vil gradvist fremvise en unik malerilignende effekt, mens katten kradser. De udskiftede stofpaneler kasseres ikke længere blot som affald, men fungerer som et minde, der registrerer og bevarer kattens livsspor på en mere kunstnerisk måde.
Anerkendelsen
Om A' Design Award i Jern
Catvas Kattekradsbræt er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Catvas Kattekradsbræt forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Catvas Kattekradsbræt respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
- Dimensioner & Emballage
- 300 mm x 430 mm x 370 mm
- Tags
- Cat Painting, Pet Product, Co-creation Across Species
- Produktionsteknologi
- Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
- Forskning
- For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.
For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things. - Inspiration
- From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
- Projektvarighed
- The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
- Driftsflow
- The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
- Teammedlemmer
- Mingye Wang
Xuyang Zhang
Xiaofang Li
Sponsoreret
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