Morita Wds 2023 Udstillingsstand af Shotaro Inahara er en højt anset vinder af den meget prestigefyldte 2025 A' Design Award i Sølv i konkurrencekategorien Messearkitektur, Interiør og Udstillingsdesign.
SølvMesse· 2025
Morita Wds 2023 Udstillingsstand
Klient: HAKUTEN Corporation
Vinder af A' Design Award i Sølv i kategorien Messe
Verificeret Prisvinder
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Om Morita Wds 2023 Udstillingsstand
Morita Wds 2023 er en udstillingsstand skabt for en producent af dentaludstyr. Standen måler 32000 gange 15000 gange 4500 millimeter. Designet præsenterer baggrunden for produkterne frem for produkterne alene. Dele er adskilt og udstillet, indvendige mekanismer vises gennem transparente vinduer, og dimensioner er blotlagt for at forklare designintentionen. Vægpaneler er fremstillet af metalplade-rester, der er tilovers efter stansning. Konstruktionen er fastgjort med skruer uden lim, så materialerne kan genanvendes.
Anerkendelsen
Om A' Design Award i Sølv
Morita Wds 2023 Udstillingsstand er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Morita Wds 2023 Udstillingsstand forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Morita Wds 2023 Udstillingsstand er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Began with a deep understanding of Morita by reading the technical history that describes how the products were made. The exhibition also included a tour of the manufacturing process and interviews about the company's commitment to its products. The exhibition also included a fascinating behind-the-scenes look at the products, including an introduction to the development story, a transparent and disassembled mechanism display, and an appeal to the design intent by exposing the dimensions.
- Dimensioner & Emballage
- The overall dimensions of the booth are W32000 x D15000 x H4500 mm.
- Tags
- Exhibition,Booth,Sustainability,Branding,Luminous Signs,Dental,Equipment
- Produktionsteknologi
- The “MORITA MUSEUM” sign. The sign is side-illuminated, and one side is embedded in the wall to suggest that this is a booth that attracts visitors to Morita from a different angle.
The base design of the graphics is based on drawings, which gives visitors a sense of the product manufacturing process.
The wrighting of the corner signs is not based on product names, but on words that are beneficial to visitors, in order to induce their interest in the contents of the corner. - Designudfordring
- Based on the above, the booth will be a “fascinating display of the invisible” by (1) disassembling the product part by part, (2) introducing the development process and its secret story, (3) showing the internal mechanism through a transparent window, and (4) showing the design attention to detail through the dimensions of the product.
- Forskning
- We also visited Morita Manufacturing Corporation, where the products are actually manufactured, to observe the manufacturing process and hear about the developer's commitment to the products.
- Inspiration
- Morita also exhibited at the annual regional dental shows. There, the company exhibits directly related to sales promotion, focusing on products and services, and it was a place to sell products. This year's WDS will focus not only on products, but also on their backgrounds. Who and what kind of thoughts and processes go into the making of a product. The experience was designed as a branding opportunity for people to learn more about Morita and become fans.
- Projektvarighed
- The project started in September 29, 2023 and finished in October 1, 2023 in Yokohama.
- Driftsflow
- On the wall, we used a scrap piece of sheet metal from which parts had been die-cut.The design matched the concept of this exhibition as a material reminiscent of the manufacturing process, and the design also functioned as an eye-catcher, attracting visitors' interest by allowing them to see inside the booth through the hole in the wall.
The booth was fixed with screws, without using any adhesives, so that it could be returned to the factory and returned to the normal recycling flow. - Teammedlemmer
- Designer : Shotaro Inahara
Art Director : Akiyuki Maruyama
Producer : Tatsuya Sato
Producer : Riku Nishihara
Product Manager : Toshiki Takei - Billedkreditering
- Image #No1~5 : Photographer, Akira Arai.
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