Fabrika Coffee Emballage af Eugene Wysota and Helen Trophimova er en højt anset vinder af den meget prestigefyldte 2025 A' Design Award i Sølv i konkurrencekategorien Emballagedesign.
SølvEmballage· 2025
Fabrika Coffee Emballage
af Eugene Wysota and Helen Trophimova
Klient: Shokoladnitsa
Vinder af A' Design Award i Sølv i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #164694Designet
Om Fabrika Coffee Emballage
Det markante træk ved emballagen er det udstansede vindue, der er formet som logoets kaffekværnklinger. Dette designelement gør kaffebønnerne synlige og skaber en distinkt visuel effekt, der fremhæver produktets naturlige kvalitet. Den omhyggeligt udvalgte farvepalette differentierer kaffeblandingerne og styrker emballagens attraktivitet på hylderne. Tekstplaceringen er designet til at give klar og præcis information om ristniveau, smagsnuancer og oprindelse, samtidig med at den opretholder en ren og minimalistisk æstetik.
Anerkendelsen
Om A' Design Award i Sølv
Fabrika Coffee Emballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Fabrika Coffee Emballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Fabrika Coffee Emballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The key feature is a decorative die-cut window in the shape of the logo symbol, representing coffee grinder blades. Through this window, the beans are visible, creating a signature visual effect and emphasizing the product's natural quality. The color palette helps differentiate varieties, and the text provides essential information on the roast and flavor.
- Dimensioner & Emballage
- The packaging measures 120 mm x 80 mm x 250 mm and is made from recycled cardboard with a density of 350 grams per square meter. A matte finish with UV varnish is applied to enhance durability. The inner surface is treated to preserve the product's aroma. The packaging holds 250 grams of coffee and is equipped with a resealable ziplock for reuse.
- Tags
- coffee packaging, minimalism, natural product, sustainable design, branding, die-cut window, coffee beans, modern packaging design
- Produktionsteknologi
- The design was created using offset printing on high-quality recycled paper, combined with a die-cut window to emphasize the brand logo and showcase the product. The clean typographic layout follows minimalist principles to create a balance between visual appeal and functionality. We used eco-friendly inks and techniques to ensure the sustainability of the packaging without compromising durability or appearance.
- Designudfordring
- The main creative challenge was finding a balance between classic and modern packaging design. Limitations in production capabilities and available materials also posed difficulties, as it was necessary to maintain high-quality standards while minimizing costs.
- Forskning
- The research began with studying traditional design and modern trends in coffee packaging design. We conducted a survey among consumers about their preferences for packaging design and functionality. Based on the survey results, concepts were developed using a data-driven design methodology. As a result of the research, a minimalist packaging with functional elements, such as a window showcasing the natural product, was chosen.
- Inspiration
- The coffee trend today is possibly at its highest point of popularity in history. There are countless truly interesting design options in the segment. However, our goal was not to compete for the title of most innovative design in this race. We wanted to create a clear image that would appeal to both classic coffee enthusiasts and representatives of the new wave. Our aim was for the style to reflect the time-tested values of the coffee brand while being visualized in a contemporary language.
- Projektvarighed
- The project started in January 2022 in Moscow and was completed in May 2022
- Driftsflow
- The Fabrika Coffee packaging is designed for convenient and reusable use. The ziplock seal allows the package to be easily opened and closed, maintaining product freshness. The window on the front, through which the coffee beans can be seen, helps consumers assess the product's quality. The packaging is compact and easily stored on a shelf, making it convenient for use at home or in cafés.
- Patenter
- Trademark by Shokoladnitsa LLC.
- Teammedlemmer
- W Design Bureau
Creative Director: Eugene Wysota
Graphic Designer: Helen Trophimova - Billedkreditering
- mockups by Creatsy
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