Grandpa Gui Tepakning af Jinxin Liu er en højt anset vinder af den meget prestigefyldte 2025 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.
BronzeEmballage· 2025
Grandpa Gui Tepakning
af Jinxin Liu
Klient: Grandpa Gui
Vinder af A' Design Award i Bronze i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #166449Designet
Om Grandpa Gui Tepakning
Bedstefar Gui er en tepakningsdesign skabt til et urtetemærke. Emballagen er fremstillet af mat specialpapir, trykt med Pantone-farver og efterbehandlet med prægning. Illustrationer af de urter og blomster, som teen indeholder, vises på overfladen. En lys farvepalet afspejler produktets lette karakter. Strukturen forbedrer den traditionelle flyeske og kombineres med en traditionel kinesisk vikleform. Viklemetoden holder produktionskostnaderne lave og giver pakningen et markant udseende.
Anerkendelsen
Om A' Design Award i Bronze
Grandpa Gui Tepakning er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Grandpa Gui Tepakning forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Grandpa Gui Tepakning tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- This tea packaging focuses on promoting body lightness and beauty, aiming to give consumers a direct sense of lightness through its design. We illustrated the herbs and flowers contained in the tea on the packaging and used a traditional winding method, which not only highlights the product's uniqueness but also keeps packaging costs low. In terms of color, we chose a light palette to reflect the product's characteristics.
- Dimensioner & Emballage
- Width 270 mm x Depth 100 mm x Height 95 mm
- Tags
- Packaging, Tea, Chinese Culture, Women, Herbs
- Produktionsteknologi
- The packaging utilizes matte special paper, with the pattern featuring Pantone colors and embossing techniques, which render the design exquisite and textured. Complemented by the airplane box structure and the winding form, the entire packaging exudes a sense of lightness and cultural sophistication.
- Designudfordring
- The biggest challenge in the project was to express Chinese tea culture through packaging and showcase the product's slimming and beautifying features. We consulted numerous ancient Chinese texts, found the winding packaging form, and addressed the issue by illustrating herbs and using light colors.
- Forskning
- This project enhances sales by improving product packaging to attract consumers. The goal is to showcase Eastern tea culture and convey a light, healthy feeling through design. Market research and customer interviews were used to create eco-friendly, light-colored packaging. The design improves the sensory experience, differentiates the product in the market, and strengthens the brand. It reduces costs, boosts appeal, and supports sustainability with recyclable materials and reduced printing.
- Inspiration
- This is a tea packaging that focuses on lightness and beautifying effects. The client wishes to present the visual essence of Eastern tea culture. To convey this, we used traditional Chinese winding techniques, illustrated flowers and herbs related to herbal tea, and incorporated light colors in the packaging.
- Projektvarighed
- The project started in December 2023 in Nanning and finished in August 2024 in Nanning.
- Driftsflow
- This packaging has been improved upon the traditional airplane box structure and enhanced with a winding form, making the entire package more innovative and unique.
- Teammedlemmer
- Designer: Jinxin Liu
- Billedkreditering
- Image #1: Photographer Simin Wang, Jinxin Liu
Image #2: Photographer Simin Wang, Jinxin Liu
Image #3: Photographer Simin Wang, Jinxin Liu
Image #4: Photographer Simin Wang, Jinxin Liu
Image #5: Photographer Simin Wang, Jinxin Liu
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