Grovehood Collective Branding af Cansu Dagbagli Ferreira er en højt anset vinder af den meget prestigefyldte 2025 A' Design Award i Sølv i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
SølvGrafik· 2025
Grovehood Collective Branding
Klient: Cansu Dagbagli Ferreira
Vinder af A' Design Award i Sølv i kategorien Grafik
Verificeret Prisvinder
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Om Grovehood Collective Branding
Grovehood Collective samarbejder med miljøvenlige boutiquelandbrug for at skabe et transparent ekstra jomfru olivenoliemærke i Nederlandene. Den visuelle identitet balancerer tradition og modernitet med vægt på autenticitet og sporbarhed. En vintage-inspireret etiket med specialudskårne detaljer og raffineret typografi afspejler håndværk og viser alle detaljer om olivenens oprindelse. Olivensymbolet med baner hylder dedikationen hos de familiedrevne gårde, hvis verden drejer sig om denne frugt, mens en jordnær farvepalet fremhæver produktets naturlige oprindelse og danner et sammenhængende emballagesystem.
Anerkendelsen
Om A' Design Award i Sølv
Grovehood Collective Branding er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Grovehood Collective Branding forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Grovehood Collective Branding er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Grovehood Collective redefines olive oil branding by blending heritage with modern elegance. As the Netherlands' first transparent extra virgin olive oil brand, it sources from family-run, earth-friendly farms. The vintage inspired label, with refined typography, and custom cut design reflects craftsmanship and authenticity. Earthy yet vibrant colors distinguish each variant, while premium packaging invites consumers to explore the rich journey of this high-quality, traceable olive oil.
- Dimensioner & Emballage
- 500 ml olive oil labels: 2 front labels (63 x 74 mm) and one back label (69 x 75 mm)
- Tags
- olive oil, gourmet, olive, packaging, label design, custom cut, branding
- Produktionsteknologi
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then labels were produced by 4 color printing technique.
- Designudfordring
- Due to the bottle shape, the area we could use for the label was restricted, it required to be creative to create the layout while keeping the look appealing.
Another creative challenge was to color match the different materials. The bottle labels are printed on PP while the pouches are printed on a layered plastic material. The color - Forskning
- A thorough competitor research was done online and offline. During the research phase we concluded that the product quality is superior to almost all of the products available in the market. We decided to go extra mile for the packaging design to reflect this quality. The bottle was chosen from many available options, we went for a special design that looks both unique and premium. Resembling to a wine bottle, the design evokes premium quality. It was sourced from a quality supplier and we decided to use custom cut labels for underlining the uniqueness of the product.
- Inspiration
- The design is inspired by the traditions of olive oil production, where life revolves around the harvest. This idea is captured in the brand symbol: an olive encircled by orbits, representing the families whose world turns around this precious fruit. A fusion of vintage aesthetics and contemporary minimalism enhances the product’s exclusivity. The color palette, drawn from nature, connects the golden hues of olive oil and the rich greens of the trees, capturing the essence of the Mediterranean.
- Projektvarighed
- Started in October 2024, finished in February 2025
Designed in France, Sold from Netherlands to EU - Driftsflow
- First transparent extra virgin olive oil brand from Netherlands. The high quality olive oil is sourced from earth friendly family farms from different countries of Europe. The brand promise is to bring this high quality extra virgin olive oil that is single state, early harvest, hand picked and pressed the same day olive oil to gourmet audience.
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