Cyp Virksomhedsidentitet af Pablo Prada Granada er en højt anset vinder af den meget prestigefyldte 2025 A' Design Award i Jern i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
JernGrafik· 2025
Cyp Virksomhedsidentitet
Klient: Construcciónes y Pavimentos
Vinder af A' Design Award i Jern i kategorien Grafik
Verificeret Prisvinder
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Om Cyp Virksomhedsidentitet
Cyp henvendte sig til studiet med ønsket om et nyt grafisk identitetsalternativ, der kunne forny deres brands udseende og etablere en mere personlig, men alligevel distinkt identitet, som afspejlede deres nye tilstedeværelse og tilgang i deres branche. Det endelige design repræsenterer virksomhedens primære service- og produktudbud, samtidig med at det formidler en følelse af sikkerhed og pålidelighed. Konceptet er inspireret af Yin-Yang-principperne, som repræsenterer samspillet mellem modsatrettede kræfter, og indfanger dualiteten i Cyps hovedproduktlinjer, der samtidig balancerer og komplementerer hinanden.
Anerkendelsen
Om A' Design Award i Jern
Cyp Virksomhedsidentitet er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Cyp Virksomhedsidentitet forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Cyp Virksomhedsidentitet respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- CyP's - Construcciones y Pavimentos (Constructions and Pavements) brand design features several distinctive design elements:
A creative use of perspective and symmetry, with a dashed line separating both sides, suggesting transformation and duality. An isometric architectural style that implies construction and building elements, with chevron-like patterns representing volumetric structures and pavement patterns encompassing the company's activity and service offering. - Dimensioner & Emballage
- Brand design source files are vector images, which allow the resizing of images without losing quality, or pixelation.
- Tags
- Balance, Duality, Transformation, Movement, Interdependence, Complementary Forces
- Produktionsteknologi
- Adobe Illustrator, Adobe Fresco, iPad Pro 12", Apple Mac Book Pro
- Designudfordring
- Finding a balance between the two main components of the visual identity of the logo, while trying to keep it modern, clean, and not cumbersome.
- Forskning
- A discovery brief questionnaire was delivered to the client, which allowed us to understand the company's values and characteristics, as well as what they wanted to convey. Once this information was discussed and analyzed between parties, we delivered various design alternatives. These designs were filtered and modified until reaching a final version that the client felt correctly represented what they were looking to achieve for their brand.
- Inspiration
- Our intent was to represent graphically the company's main service and product offerings, while conveying security and reliability. The name of the company reflects the duality of its main product lines, which at the same time balance and complement each other. We drove inspiration in balanced duality; in the co-existing of these two elements in making the company whole. We found inspiration in duality and balance, complementary forces, interdependence, and transformation; relating to Yin-Yang.
- Projektvarighed
- Project started in Bogota, on April of 2024, and was published officially in June 2024
- Driftsflow
- Brand was designed to be used in various formats. It has multiple versions that make ir flexible enough to be used various mediums and applications to be properly showcased.
- Teammedlemmer
- Pablo Prada Granada
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