Moutai Shengyue Flying Fairy Spiritusemballage af Ying Song Brand Design Shenzhen Co, Ltd er en højt anset vinder af den meget prestigefyldte 2025 A' Design Award i Guld i konkurrencekategorien Emballagedesign.
GuldEmballage· 2025
Moutai Shengyue Flying Fairy Spiritusemballage
af Ying Song Brand Design Shenzhen Co, Ltd
Klient: Kweichow Moutai Co.,Ltd.
Vinder af A' Design Award i Guld i kategorien Emballage
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Om Moutai Shengyue Flying Fairy Spiritusemballage
Moutai Shengyue Flying Fairy er et emballagedesign til en kinesisk baijiu-spiritus. Designet henter inspiration fra de flyvende fe-figurer malet i Dunhuang-vægmalerierne, især musikguden i grotte 401 i Mogao-grotterne, som er afbildet med et sheng-instrument i hænderne og en yndefuld positur. Hovedfarven er karmoisinrød garn, en traditionel kinesisk farve, og mønsteret på metalflaskekapslen er fremstillet med en traditionel emaljeteknik. Æsken åbnes fra højre side og rummer en tolags struktur med skymønster indeni. Sættet måler 140 gange 105 gange 280 millimeter og er fremstillet af papir, keramik og metal.
Anerkendelsen
Om A' Design Award i Guld
Moutai Shengyue Flying Fairy Spiritusemballage er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Moutai Shengyue Flying Fairy Spiritusemballage forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Moutai Shengyue Flying Fairy Spiritusemballage skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
- Dimensioner & Emballage
- A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
- Tags
- Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
- Produktionsteknologi
- We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
- Designudfordring
- How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
- Forskning
- Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
- Inspiration
- The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals. - Projektvarighed
- The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
- Driftsflow
- The box is opened from the right side, and the bottle is opened from the top metal cap
- Teammedlemmer
- Shuo Yu
Yingsong Chen
Wenbing Cheng
longKun Zou
Huandi Li - Billedkreditering
- Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024
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