Serasa Digital Mobilapp af Rodolpho Henrique

Serasa Digital Mobilapp af Rodolpho Henrique er en højt anset vinder af den meget prestigefyldte 2025 A' Design Award i Jern i konkurrencekategorien Mobilteknologi, Applikationer og Software Design.

JernMobil· 2025

Serasa Digital Mobilapp

af Rodolpho Henrique

Klient: Serasa

Vinder af A' Design Award i Jern i kategorien Mobil

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Verificeret Prisvinder

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Se på A' Design Award Pressemeddelelse Prisemblem

Farver

Designet

Om Serasa Digital Mobilapp

Serasa er et kreditoplysningsbureau, der indsamler og kompilerer kreditscore-data for mere end en milliard personer. Dette projekt havde til formål at forny den eksisterende B2B-platform med stærkt fokus på brugerbehov. Fra et produktsynspunkt var målet at minimere henvendelser til kundesupport og samtidig øge konverteringsraten. Den største udfordring var at nytænke B2B-platformen med et brugercentreret perspektiv i en branche, hvor tillid til kredittjenester endnu ikke er bredt etableret.

Anerkendelsen

Om A' Design Award i Jern

Serasa Digital Mobilapp er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Serasa Digital Mobilapp forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Serasa Digital Mobilapp respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
Dimensioner & Emballage: Mobile app is available for iOS and Android.
Desktop platform available for everyone.
Tags: platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
Produktionsteknologi: We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects.
Designudfordring: Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
Forskning: To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data
Inspiration: Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
Projektvarighed: The projects started in January 2023 and finished in December 2023
Driftsflow: Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation.
Teammedlemmer: Rodolpho Henrique
Billedkreditering: Rodolpho Henrique