Mazuque Comfort 3D-animation af Mateus Morgan de Aguiar er en højt anset vinder af den meget prestigefyldte 2025 A' Design Award i Sølv i konkurrencekategorien Film, Video og Animationsdesign.
SølvFilm· 2025
Mazuque Comfort 3D-animation
Klient: Morgan Studio
Vinder af A' Design Award i Sølv i kategorien Film
Verificeret Prisvinder
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Om Mazuque Comfort 3D-animation
Projektet blev skabt for at vise alle produktets funktioner på en kreativ måde. Informativt uden at være påtrængende. Formålet var at vise, hvor behageligt produktet er. Kunst inspireret af malerier og klassiske værker bærer på en dyb forbindelse til målgruppen. At lade sig inspirere af store malerier er en ærbødig gestus over for traditionen, samtidig med at man søger at innovere.
Anerkendelsen
Om A' Design Award i Sølv
Mazuque Comfort 3D-animation er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Mazuque Comfort 3D-animation forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Mazuque Comfort 3D-animation er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is.
- Dimensioner & Emballage
- 1920 x 1080px
- Tags
- 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
- Produktionsteknologi
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and C4D and Houdini for simulations
- Designudfordring
- The hardest part was making the elements composition and also the simulations, to reach the feel that we wanted for this job.
- Forskning
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.
- Projektvarighed
- 2 months, Franca, Brazil
- Driftsflow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Teammedlemmer
- Director: Mateus Morgan
Client: Mazuque
Briefing: Rafael Banhareli
3D modelling and texturing: Mateus Morgan, Carlos Masson
Animation: Mateus Morgan
Simulations Mateus Morgan, Rafael Moco
Sound Design Samuel Simionato
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