Moutai Dream Red Vinemballage af Heng Luo and Yi Huang er en højt anset vinder af den meget prestigefyldte 2025 A' Design Award i Platin i konkurrencekategorien Emballagedesign.
PlatinEmballage· 2025
Moutai Dream Red Vinemballage
Klient: Moutai Industrial Design Center
Vinder af A' Design Award i Platin i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #170889Designet
Om Moutai Dream Red Vinemballage
Moutai Dream Red er et emballagedesign skabt til et kinesisk spiritusprodukt. Emballagen måler 137 gange 137 gange 360 millimeter og anvender en cinnoberrød farve inspireret af lakarbejder fra Han-dynastiet, kombineret med sort for et eksklusivt udtryk. En illustration viser brandets maskot, der hæver et glas i fejring. Konstruktionen anvender en udskæringsteknik, varmprægning og ultraviolet tryk på fornybart specialpapir. Cirka 95 procent af emballagen er miljøvenlig og bionedbrydelig. Designet er tiltænkt gaver, samlerbrug og banketter.
Anerkendelsen
Om A' Design Award i Platin
Moutai Dream Red Vinemballage er vinder af A' Design Award i Platin, en overordentlig prestigefyldt anerkendelse, der tildeles virkelig enestående, elegante og storslåede designs. Platinvinderne er skaberværkets vidundere, vidnesbyrd om grænserne for intellektuel kreativitet, og de viser deres designeres uovertrufne professionalisme og geni. Disse designs forventes at være de mest ansete værker, der definerer en æras æstetik, bidrager til samfundets trivsel og flytter grænserne for kunst, videnskab, design og teknologi. Moutai Dream Red Vinemballage udviser et transcendent niveau af fortræffelighed og gør uden tvivl verden til et bedre sted med sine fordelagtige og værdifulde egenskaber. Moutai Dream Red Vinemballage er et værk, der har vundet A' Design Award i Platin, og som vækker længsler, inspirerer, begejstrer, glæder og skaber stor glæde.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
- Dimensioner & Emballage
- 137x137x360mm
- Tags
- Moutai, Wine, Chinese Red, Dream, Romance
- Produktionsteknologi
- The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
- Designudfordring
- Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
- Forskning
- The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
- Inspiration
- The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
- Projektvarighed
- Renhuai city, 5 March 2024-19 April 2024
- Driftsflow
- The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
- Teammedlemmer
- Heng Luo
Yi Huang - Billedkreditering
- Moutai Industrial Design Center
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