Eternal Moon Mooncake-emballage af Sha Feng and Jiayi Lu er en højt anset vinder af den meget prestigefyldte 2025 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.
BronzeEmballage· 2025
Eternal Moon Mooncake-emballage
Klient: Eternal Moon
Vinder af A' Design Award i Bronze i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #171257Designet
Om Eternal Moon Mooncake-emballage
Evig Måne er en gaveæske designet til mooncakes. Emballagen præsenterer midtefterårstemaet fra et bredt perspektiv, hvor traditionelle legender lægges til side til fordel for et fokus på månens evighed og menneskers fælles skæbne. Kunstværket viser månen i otte forskellige omgivelser: ild, blomster, sten, skyer, havet, vinden, bjergene og skoven. Der anvendes spotfarvetryk og folietrykning. Yderæsken måler 335 x 75 x 195 millimeter og rummer mindre mooncake-æsker på 70 x 70 x 35 millimeter.
Anerkendelsen
Om A' Design Award i Bronze
Eternal Moon Mooncake-emballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Eternal Moon Mooncake-emballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Eternal Moon Mooncake-emballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
- Dimensioner & Emballage
- Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
- Tags
- Branding, Packaging, Eternal Moon
- Produktionsteknologi
- The printing technologies we use are spot color printing and hot stamping process.
- Designudfordring
- The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
- Inspiration
- The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
- Projektvarighed
- The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
- Driftsflow
- With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
- Patenter
- Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
- Teammedlemmer
- Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
- Billedkreditering
- Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.
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