Parsirang Ægproducent af Mohsen Koofiani

Parsirang Ægproducent af Mohsen Koofiani er en højt anset vinder af den meget prestigefyldte 2025 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.

BronzeEmballage· 2025

Parsirang Ægproducent

af Mohsen Koofiani

Klient: Parsirang Eggs

Vinder af A' Design Award i Bronze i kategorien Emballage

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Farver

Designet

Om Parsirang Ægproducent

I designstudiet sigtede designeren mod at skabe emballage med en stærk identitet. De skitserede en høne iført et tørklæde for at fremkalde en landlig, frisk følelse. Gult symboliserede æggeblommer og morgenvarme, mens rødt tilføjede energi og autenticitet. Typografien var fed og klar, hvilket sikrede hurtig budskabsformidling. Efter timers forfining var det endelige design ikke bare emballage; det fortalte en historie om en gård på landet og friske æg, der formidlede tillid og kvalitet til kunderne.

Anerkendelsen

Om A' Design Award i Bronze

Parsirang Ægproducent er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Parsirang Ægproducent forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Parsirang Ægproducent tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
Dimensioner & Emballage: Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm
Tags: Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
Produktionsteknologi: Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design.
Designudfordring: The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
Forskning: This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
Inspiration: The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
Projektvarighed: The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
Driftsflow: This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
Billedkreditering: Creator, Illustration and Design: Mohsen Koofiani