Sawamura Award 2024 Event Key Visual af Takuma Tahara

Sawamura Award 2024 Event Key Visual af Takuma Tahara er en højt anset vinder af den meget prestigefyldte 2025 A' Design Award i Sølv i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.

SølvGrafik· 2025

Sawamura Award 2024 Event Key Visual

af Takuma Tahara

Klient: SAWAMURA Inc.

Vinder af A' Design Award i Sølv i kategorien Grafik

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Farver

Designet

Om Sawamura Award 2024 Event Key Visual

Sawamura Award 2024 er en key visual skabt til et firmaevent for nye medarbejdere, afholdt i et traditionelt kabuki-teater i Kyoto, Japan. Temaet for eventet var tradition og innovation. Bogstaverne i ordet KABUKU blev tegnet med varieret typografi, så hvert bogstav fungerer både som bogstav og som illustration. Traditionelle japanske farver og mønstre hentet fra teatret blev kombineret med en frisk farvepalet. Den visuelle identitet blev anvendt på certifikater, invitationer udformet som teaterbilletter, segl og markedsføringsmateriale, hvilket gav eventet et samlet udtryk.

Anerkendelsen

Om A' Design Award i Sølv

Sawamura Award 2024 Event Key Visual er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Sawamura Award 2024 Event Key Visual forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Sawamura Award 2024 Event Key Visual er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: Key visual for an event for new employees at SAWAMURA Inc. The event held at the traditional Minami-za theater in Kyoto. The unique feature of this key visual is that it synchronizes with the characteristics of the venue (Kabuki). This key visual was displayed in the client's office and at the venue, and was also used on the award certificates, social media publicity, press release, and invitations (like show tickets). The uniformity of the visuals increased the motivation of those involved in the event and heightened the excitement of the event.
Dimensioner & Emballage: Key visual: W728mm x H1030mm
Invitation: W20mm x H76mm
Seal: Diameter 40mm
Certificate of commendation: W210mm x H297mm
Tags: Key visual, Japanese, tradition, innovation
Produktionsteknologi: Adobe Illustrator CC
Designudfordring: The most difficult part was the color scheme. I had never used so many colors at once in my previous work, so I tested and proposed several patterns.
To refine the design, it is better not to use too many colors, but since it was decided that each winner would use different colors and patterns, I had no choice but to use many colors.
It was difficult to balance traditional Japanese colors with a color scheme that felt new.
Forskning: I wanted to incorporate the actual Kabukiza theatre into the design, so I worked with the client to research the venue, looked into Kabuki itself, and studied traditional Japanese colour schemes. I incorporated patterns used in the actual Kabukiza theatre and objects used in its architecture into the design. I also fused elements that feel innovative.
Inspiration: The event theme was "KABUKU". It is close in meaning to "cut a dash". The alphabet of "KABUKU" was designed using various typography. These pieces function both as typography and as illustrations. They are both alphabetical and kabuki (Minamiza is a traditional Japanese kabuki venue) illustrations. "KABUKU" also means "playful behavior." The alphabet to look like a different motif. The event also has the sub-concept of tradition and innovation, the color scheme was chosen to evoke a feeling of traditional Japanese style combined with newness.
Projektvarighed: The project was held at Minamiza, Kyoto, Japan on March 29, 2024
Driftsflow: This key visual not only serves as a formal announcement design within the concept, but also incorporates elements of traditional Japanese Kabuki visually. It can convey the meaning of the event's theme, "Tradition and Innovation," in a broader and deeper sense to new employees who participate in the event.
Billedkreditering: #All Creator Takuma Tahara