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Danquan 168 Spiritusemballage af Chuangyi Packaging Design Co., Ltd.

Danquan 168 Spiritusemballage af Chuangyi Packaging Design Co., Ltd. er en højt anset vinder af den meget prestigefyldte 2025 A' Design Award i Sølv i konkurrencekategorien Emballagedesign.


SølvEmballage· 2025

Danquan 168 Spiritusemballage

af Chuangyi Packaging Design Co., Ltd.

Klient: Guangxi Danquan Distillery Co.,Ltd

Vinder af A' Design Award i Sølv i kategorien Emballage

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Farver

Designet

Om Danquan 168 Spiritusemballage

Danquan 168 er et emballagedesign til en premium sauce-aromatisk Baijiu produceret i Nandan, Guangxi. Flasken er fremstillet af højborosilikatglas med en titaniumbelagt overflade, formgivet ved hjælp af 3D-prægning og lasergravering med en præcision på 0,1 millimeter. De graverede teksturer minder om de sedimentære formationer i kalkstensgrotter og bryder lyset, når flasken drejes. Den ydre æske anvender en lagdelt struktur, der abstraherer det lokale grottelandskab. Emballagen måler 180 gange 108 gange 290 millimeter og forbinder den regionale tradition for grottelagring med produktet.

Anerkendelsen

Om A' Design Award i Sølv

Danquan 168 Spiritusemballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Danquan 168 Spiritusemballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Danquan 168 Spiritusemballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber
This packaging design integrates the iconic elements of Nandan, Guangxi, including its karst landscapes, cave aging culture, and the quality of premium sauce flavored Baijiu, into visual and tactile experiences. It is both artistic and practical. The bottle mimics the sedimentary formations of limestone caves, while the outer box abstracts the majesty of the Danquan Liquor Culture Scenic Area. The material contrasts and interplay of light and shadow convey the flowing time and craftsmanship.
Dimensioner & Emballage
180*108*290mm
Tags
Chinese Baijiu Packaging, Cave Aging Aesthetics, Titanium Plating, Miniature Cave Design, Artistic and Collectible value
Produktionsteknologi
The bottle is crafted from high borosilicate glass, processed through 3D embossing, with a titanium plated surface that replicates the metallic texture of cave formations. This creates a distinctive style and enhances durability. Specially treated, the glass maintains liquor purity while refracting unique radiance. The environmentally friendly packaging combines traditional craftsmanship with modern printing, embodying a environmental commitment and pursuit of excellence.
Designudfordring
The challenge was transforming rugged cave formations into a refined style for premium liquor. The team employed parametric modeling to convert geological data into decorative patterns, preserving natural textures without literal kitsch. The packaging underwent titanium etching and plating techniques, using laser engraving to create microscopic 3D textures onto the glass bottle with 0.1mm precision. These textures refract light to mimic dynamic subterranean shimmer for a striking visual appeal.
Forskning
The integration of natural elements makes the product more appealing, while communicating the ecological values advocated by the brand. After extensive research in Nandan, Guangxi, the design team discovered how the regional ancient rock formations resonate with the cave aging techniques of Danquan Liquor. By using geological textures for visual expression and cave aging culture as spiritual core, the design bridges geographical heritage, product essence, and modern consumer experience.
Inspiration
The design draws sleek lines from karst caves of Nandan, a wonder shaped by millennia of natural erosion. It contrasts the rough texture of stone walls with the technological luster of titanium metal, creating a visual dialogue between primal and futuristic elements. Bottled liquor flows like underground rivers, while the layered structure of the outer box represents the depth of limestone caves. Metallic gold, black diamond, and violet gold enhance its premium and distinctive identity.
Projektvarighed
The design and development of this project started in CREATEUNIDEA, in April 2024. It was completed on September 14th, 2024.
Driftsflow
The packaging design creates immersive, multisensory interactions. When rotating the bottle, its titanium plated surface refracts light to produce flowing halos, reminiscent of cave stalactites. The karst inspired texture, achieved through specialized etching, preserves the raw tactility of the stone while delivering a refined metallic texture. Each touch reveals layered nuances. It is also designed with a collectible value, exuding a unique aesthetic appeal.
Teammedlemmer
Yi Feng
Chi Zhang
Guoxin Song
Zhiyong Rao

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