Ruyi Dim Dong Bageri Brand Identitet af Hong Jia Min er en højt anset vinder af den meget prestigefyldte 2025 A' Design Award i Jern i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.

JernGrafik· 2025

Ruyi Dim Dong Bageri Brand Identitet

af Hong Jia Min

Klient: Jijia Brand Creative Studio

Vinder af A' Design Award i Jern i kategorien Grafik

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Designet

Om Ruyi Dim Dong Bageri Brand Identitet

Ruyi Dim Dong er en brandidentitet for et bageri. Designet forbinder gamle bagetraditioner med europæisk brødfremstilling. Logoet er baseret på to østlige motiver, den udrullede rulle og den delvist åbnede gaveæske. Det højre penselstrøg i tegnet Ru bliver til en silkerulle, et tegn på arv og tradition. Tegnet Yi mister sin venstre radikal, hvorved komponenten Li fremstår, som minder om en gave, der bliver åbnet. Et fyrrenålsmotiv optræder på segl og bånd, trykt på bæredygtige materialer. Gaveæskerne præsenterer bagværket som kulturelle souvenirs fra byen.

Anerkendelsen

Om A' Design Award i Jern

Ruyi Dim Dong Bageri Brand Identitet er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Ruyi Dim Dong Bageri Brand Identitet forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Ruyi Dim Dong Bageri Brand Identitet respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: East West Alchemy Revive ancient pastry techniques alongside European bread artistry, bridging tradition and modernity through taste.Gifts with Soul Through culinary craftsmanship, design curated gift boxes blending Eastern aesthetics with functionality, transforming pastries into edible ambassadors of a city cultural essence.
Dimensioner & Emballage: Inspired by the brand slogan Pines need not envy peach blossoms, the primary visual system captures the layered texture of pine needles, rendered on sustainable materials to evoke an Eastern aesthetic of timeless elegance. This transforms routine purchases into lightweight cultural encounters. The pine motif extends across seals and belly bands, symbolizing the product enduring quality steadfast as ancient pines.
Tags: Health, Creativity, Baking, Chinese, Oriental
Produktionsteknologi: The visual system distills six operational pillars into essential graphic forms Brand Philosophy, Target Audience, Usage Scenarios, Daily Freshness, Clean Ingredients, Cultural Remix, Through rigorous formal reduction, each business imperative becomes an actionable design syntax.
Designudfordring: The project requires the seamless integration of multiple elements to simultaneously communicate the brand core identity, embody Oriental aesthetics, and ensure versatile application across diverse scenarios.
Forskning: Committed to conveying brand essence with minimalist clarity, unlocking expansive possibilities while ensuring sustainable brand evolution.
Inspiration: The design draws from dual Eastern motifs the unfurling scroll and the partially opened gift. The scroll embodies the enduring legacy of tea and dim sum culture, while the half revealed gift box captures the delightful moment of unwrapping a souvenir.The character Ru transforms into scroll like silk ribbons, symbolizing heritage; Yi is deliberately halved, leaving only its right component Li as an unboxed surprise reflecting the subtle grace of Eastern aesthetics.
Projektvarighed: Designed in September 2023 for Nanning, Guangxi, China
Driftsflow: Anchored in Ming style typography, the right stroke of the character Ru is reimagined as an unfurling scroll its silk like curves converging into a gracefully tapered form, embodying the enduring legacy of tea house culture. The left radical of Yi is intentionally concealed, allowing its right component Li to emerge like a half revealed gift box, subtly evoking the ceremonial unveiling of Eastern refinement.
Patenter: Copyrights belong to Hong Jia Min, 2023.
Teammedlemmer: Hong Jia Min
Billedkreditering: Hong Jia Min