Chateau Loulan Vinflaskeemballage af Wen Liu er en højt anset vinder af den meget prestigefyldte 2026 A' Design Award i Jern i konkurrencekategorien Emballagedesign.
JernEmballage· 2026
Chateau Loulan Vinflaskeemballage
af Wen Liu
Klient: Shenzhen Oracle Creative Design Co.,Ltd.
Vinder af A' Design Award i Jern i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #173417Designet
Om Chateau Loulan Vinflaskeemballage
Chateau Loulan er et emballagedesign til en semisød hvidvin med lavt alkoholindhold, produceret i Kina. Etiketten er fremstillet af metal med delvis farvelægning og en matteret finish, og den afbilder den legendariske skikkelse kendt som Loulan-skønheden. Gennembrudt arbejde inspireret af den kinesiske kalligrafiteknik "flyvende hvid" danner et halvtransparent vindue, der afslører farven på vinen indeni. Kalligrafiske strøg ved flaskens bund minder om vingårdens ørkenlandskab. Flasken måler 76 gange 76 gange 300 millimeter.
Anerkendelsen
Om A' Design Award i Jern
Chateau Loulan Vinflaskeemballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Chateau Loulan Vinflaskeemballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Chateau Loulan Vinflaskeemballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
- Dimensioner & Emballage
- 76mmx76mmx300mm
- Tags
- Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
- Produktionsteknologi
- The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
- Designudfordring
- Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
- Forskning
- As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
- Inspiration
- Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
- Projektvarighed
- August - December 2024, Shenzhen, China
- Driftsflow
- The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
- Teammedlemmer
- Creative Direction: Wen Liu
Design Execution: Weijun Liu
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