Fountain Of Fortune Nytårsemballage af Tingwei Chang - Bank Sinopac

Fountain Of Fortune Nytårsemballage af Tingwei Chang - Bank Sinopac er en højt anset vinder af den meget prestigefyldte 2026 A' Design Award i Jern i konkurrencekategorien Emballagedesign.

JernEmballage· 2026

Fountain Of Fortune Nytårsemballage

af Tingwei Chang - Bank Sinopac

Klient: Bank SinoPac

Vinder af A' Design Award i Jern i kategorien Emballage

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Designet

Om Fountain Of Fortune Nytårsemballage

Dette gavesæt indeholder en illustreret emballage med to dåser Prosperity Water og en interaktiv mobil rød konvolut. Designet nyfortolker den traditionelle gaveudveksling gennem visuel historiefortælling, symbolske elementer og integreret digital interaktion. Ved at kombinere klassiske nytårsmotiver med moderne interaktive funktioner præsenterer projektet både fysiske og digitale komponenter i én samlet festlig oplevelse. Integrationen af traditionelle symboler og digital interaktion afspejler en tilgang, der forbinder etablerede kulturelle skikke med nutidens kommunikationsformer.

Anerkendelsen

Om A' Design Award i Jern

Fountain Of Fortune Nytårsemballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Fountain Of Fortune Nytårsemballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Fountain Of Fortune Nytårsemballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
Dimensioner & Emballage: Box Size: 210mm x 150mm x 80mm

Material: 1200gsm cardboard with specialty red paper and foil details

Print: CMYK + gold foil + spot UV

Inner: 2 x 330ml aluminum cans (custom wrap)

Add-ons: QR code activation, integrated storytelling lid print
Tags: Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
Produktionsteknologi: The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
Designudfordring: A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
Forskning: This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
Inspiration: Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
Projektvarighed: Design Period: July 2024-October 2024

Production and Launch: November 2024

Location: Taipei, Taiwan
Driftsflow: Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
Teammedlemmer: Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac
Billedkreditering: All images by Bank SinoPac.