Cafe Guardiao Kaffeemballage af Tipz er en højt anset vinder af den meget prestigefyldte 2026 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.

BronzeEmballage· 2026

Cafe Guardiao Kaffeemballage

af Tipz

Klient: Cooabriel

Vinder af A' Design Award i Bronze i kategorien Emballage

7,110

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Farver

Designet

Om Cafe Guardiao Kaffeemballage

Cafe Guardiao er et emballagedesign til en premium ristet og malet kaffe produceret af et brasiliansk kooperativ. Den visuelle identitet er forankret i en illustration af en ærkeengel, tegnet i en gravurestil, med beskyttende vinger som det dominerende grafiske element. Markant typografi skaber et klart visuelt hierarki på salgsstedet. Et etiketbånd angiver ristningsgraden, den kooperative oprindelse og indholdet af 100 procent ren conilon. Flexotryk på kraftpapir og matlaminerede materialer giver emballagen en mat finish og en taktil overflade.

Anerkendelsen

Om A' Design Award i Bronze

Cafe Guardiao Kaffeemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Cafe Guardiao Kaffeemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Cafe Guardiao Kaffeemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
Dimensioner & Emballage: This package is 110 mm wide, 60 mm deep, and 220 mm tall.
Tags: coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
Produktionsteknologi: The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
Designudfordring: The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
Forskning: Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
Inspiration: The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
Projektvarighed: The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
Driftsflow: The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.
Teammedlemmer: Creative Director: Ricardo Montenegro Pessanha
Creative Designer: Mateus Matos Montenegro