Tao Hua Ji Gaveæskeemballage af Zhou Jingkuan

Tao Hua Ji Gaveæskeemballage af Zhou Jingkuan er en højt anset vinder af den meget prestigefyldte 2026 A' Design Award i Sølv i konkurrencekategorien Emballagedesign.

SølvEmballage· 2026

Tao Hua Ji Gaveæskeemballage

af Zhou Jingkuan

Klient: Dong'e E Jiao

Vinder af A' Design Award i Sølv i kategorien Emballage

17,093

Verificeret Prisvinder

Verificer Prisstatus for #181701

Besøg Websted Se på A' Design Award Pressemeddelelse Prisemblem

Farver

Designet

Om Tao Hua Ji Gaveæskeemballage

Tao Hua Ji er et gaveæskeemballagedesign til en snack, der hjælper med at pleje huden, og som henvender sig til kvinder. En tredimensionel blomstrende lyserød ferskenblomst fungerer som det primære visuelle element og afspejler brandnavnet og brandets visuelle identitet. Guldtryk og relieftryk giver kronbladene en lagdelt tekstur, der forbliver synlig på afstand på fyldte butikshylder. Et håndtag gør æsken nem at bære, så den egner sig til gavegivning. Indvendigt er et transparent PET-lag trykt med mønstre og produktets vigtigste egenskaber.

Anerkendelsen

Om A' Design Award i Sølv

Tao Hua Ji Gaveæskeemballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Tao Hua Ji Gaveæskeemballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Tao Hua Ji Gaveæskeemballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: This product has the effect of beautifying and nourishing the skin. Its target customers are women. Using peach blossoms, which represent the brand's visual assets, as the main visual, it can not only convey the brand concept but also attract the attention of female users. The pink peach blossom on the packaging is very eye-catching when displayed. The box comes with a handle for carrying and is suitable for giving as a gift.
Dimensioner & Emballage: 430*100*255mm
Tags: TAO HUA JI
Produktionsteknologi: The packaging of this product sold at Sam's Club features a "three-dimensional blooming peach blossom" as its core visual element. Different from traditional flat prints, By means of gilding and three-dimensional relief, the visual effect of peach blossoms becomes more textured and attractive to the shelves.
Designudfordring: The task of this project is to make the product packaging stand out on the shelves. Based on Sam's Club's shelf characteristics of "large packaging and multiple categories", the designer proposed the "3 meters 3 seconds" visual thinking - that is, enabling consumers to quickly capture the products from a distance of 3 meters and remember the core highlights of the packaging within 3 seconds. To achieve this goal, the packaging adopts a visual strategy of "high saturation + strong contrast" : it takes a "three-dimensional blooming peach blossom" as the core visual element, standing out among similar products and better attracting female users.
Forskning: The shelf display of Sam's Club is characterized by "large packaging and multiple categories". The designer has used layered gilding and gradient color superimposition to make the peach blossom petals present a real texture of "pink on the outside, tender on the inside, and with a lustrous edge", as if a fresh peach blossom just picked from the branch is floating three-dimensional on the packaging.The brand name "TAO HUA JI" means a woman as beautiful as blooming peach blossoms. The ingredients of this snack help improve a woman's complexion and it has an annual sales volume of about one billion in the Chinese market. Maintaining brand equity is what design needs to do.
Inspiration: The brand name "Tao Hua Ji" symbolizes women as beautiful and charming as peach blossoms.
This product helps women enhance beauty and nourish the skin.
The design goal is to enable consumers to quickly notice the product from 3 meters away on the shelf and remember its core highlights within 3 seconds.
With "three-dimensional blooming pink peach blossom" as the core visual element, the design better builds brand visual assets, makes the product stand out among similar items, and more accurately attracts female users.
Projektvarighed: This project began in Shenzhen in May 2025, ended in August 2025, and was launched in Sam's Club stores in China in October 2025.
Driftsflow: The pink peach flowers on the packaging have a strong visual impact when displayed. The gift box has a handle for easy carrying and is suitable as a gift. After opening the box, there is a layer of transparent PET inside, with exquisite patterns and key selling points of the product printed on it, making the opening of the packaging more valuable. The plastic bags inside adopt Japanese preservation technology and can maintain a shelf life of one year without the need for preservatives.
Patenter: For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
Teammedlemmer: Designer: Zhou Jingkuan
Graphic Design: Yang Zhanqiang
Project Manager: Zhang Guoqiang
Billedkreditering: Zhou Jingkuan（Creator）