Identity Created by Consumer (ICC) Virksomhedsidentitet af Jone Aleksiunaite er en højt anset vinder af den meget prestigefyldte 2013 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
BronzeGrafik· 2013
Identity Created by Consumer (ICC) Virksomhedsidentitet
Klient: Vilnius Academy of Arts
Vinder af A' Design Award i Bronze i kategorien Grafik
Verificeret Prisvinder
Verificer Prisstatus for #27919Designet
Om Identity Created by Consumer (ICC) Virksomhedsidentitet
Identity Created by Consumer er et dynamisk identitetssystem for virksomheder, udviklet til et moderne kunstmuseum. Systemet kombinerer en fast del og en dynamisk del. Grundlæggende visuelle elementer og et trykt sæt udgør den faste del. Den dynamiske del er opbygget af data skabt af museets besøgende. Hver besøgende skaber et personligt symbol og et billede af en bevægelse. Disse elementer bruges derefter til souvenirs, bevægelig grafik og et dynamisk logotype, som vises på hjemmesiden og på digitale skærme. Det visuelle materiale er udført med vektorgrafik og optaget video.
Anerkendelsen
Om A' Design Award i Bronze
Identity Created by Consumer (ICC) Virksomhedsidentitet er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Identity Created by Consumer (ICC) Virksomhedsidentitet forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Identity Created by Consumer (ICC) Virksomhedsidentitet tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
- Dimensioner & Emballage
- The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
- Tags
- Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
- Produktionsteknologi
- The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
- Designudfordring
- To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
- Forskning
- Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
- Inspiration
- Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
- Projektvarighed
- February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
- Driftsflow
- The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.
In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising. - Teammedlemmer
- Student Jone Aleksiunaite
Lecturer Marius Bartkus
Sponsoreret
Udforsk Udover Designers.org
Opdag produkter, tjenester og muligheder fra vores annoncepartnere.
Mere at Udforske
Relaterede Design
Udforsk flere prisvindende design fra samme kategori, udvalgt efter fortjeneste.
