Kalitva Produktkatalog af Lana Raizen er en højt anset vinder af den meget prestigefyldte 2019 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.

BronzeGrafik· 2019

Kalitva Produktkatalog

af Lana Raizen

Klient: Kalitva

Vinder af A' Design Award i Bronze i kategorien Grafik

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Farver

Designet

Om Kalitva Produktkatalog

Kataloget blev oprettet til russisk producent af køkkenredskaber. Som et resultat af detaljeret fortrolighed og sammenlignende analyse af alle samlinger blev de mest egnede krydderier, urter og grøntsager valgt, hvilket komplementerede design af kataloget og fremhævede fordelene ved hver samling. Katalogets hovedomslag er lavet med en udskæring i form af en stegepande, gennem hvilken samlingens farvefoto vises. Håndtagene i stegepanden og gryderne på det andet dæksel lakkeres med blød berøringslaker, der imiterer den faktiske dækning af disse håndtag.

Anerkendelsen

Om A' Design Award i Bronze

Kalitva Produktkatalog er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Kalitva Produktkatalog forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Kalitva Produktkatalog tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: The catalog of cooking utensils for Russian manufacturer. It shows the advantages of each collection, each item from a different angle. The overall picture is complemented by photos of food, spices, herbs. The main cover of the catalog is made with a cutting in the form of a frying pan, through which the color photo of the new collection shows through. The handles of the frying pans and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles. Photo and video can not convey this effect and sensations.
The catalog was presented by the company at an international exhibition HouseHold 2018.
Dimensioner & Emballage: Width 210 mm x Depth 9 mm x Height 250 mm
Tags: catalog, book, product, kalitva, design, creative, page, layout, booklet, brochure, utensils
Produktionsteknologi: Main cover: matt paper, 300g/m2, a cutting in the form of a frying pan.
Second cover: glossy paper, 250g/m2, matt soft-touch laque on handles.
Pages: matt paper, 170g/m2.
Designudfordring: The main difficulties arose with the selection of the most appropriate photos. But since there were no angles necessary for this design, it was decided to make a professional photo session for each collection. At this stage there was a difficulty in transmitting authentic colors and textures.
But thanks to the game of lighting and professional processing, I achieved a realistic view of each subject.
Forskning: As a result of detailed familiarization and comparative analysis of all collections of utensils by this manufacturer, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection.
I used the design with two main colors - white and deep red. The most collections are dark or black, they go well with that colors.
Inspiration: The beauty of the collections inspired me to such a presentation catalog. I wanted to show the advantage and uniqueness of each collection, its difference from others.
Projektvarighed: The project started in July 2018 and finished in August 2018. Russia, Moscow and Novosibirsk
Driftsflow: The catalog opens with information about the company and a description of the technologies that were used in the manufacture of utensils. Then there is the decoding of the main icons and symbols. The following is a section of premium collections with photographs, a detailed description and composition of each one. Then it shows popular collections with the same presentation structure.
There is a section with classic aluminum cookware, which the company has been producing since 1954 at the end of the catalog. Recommendations for the care of each type of collection are described on the last pages and a sheet for notes finish the catalog.
Teammedlemmer: Lana Raizen
Billedkreditering: Photographer: Sergey Fedotov, Kalitva