Pagoda Corporate Identity af 1983Asia er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Jern i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
JernGrafik· 2020
Pagoda Corporate Identity
af 1983Asia
Klient: 1983Asia
Vinder af A' Design Award i Jern i kategorien Grafik
Verificeret Prisvinder
Verificer Prisstatus for #86954Designet
Om Pagoda Corporate Identity
Pagoda er en virksomhedsidentitet skabt til en kinesisk frugtvirksomhed. Identiteten er bygget op omkring to abe-maskotter, der først blev tegnet som blyantskitser og derefter udviklet med digital designsoftware. Aber blev valgt, fordi de i kinesisk kultur er forbundet med frugt, hvor de også symboliserer visdom og mod. Maskotterne danser gennem de fire årstider, og blomsterne omkring dem skifter med hver stemning. Farverne refererer til blomster, årstider og natur. Trykningen anvender UV-lakering og varmfoliering. Målet er at præsentere asiatisk kultur med respekt for naturens liv.
Anerkendelsen
Om A' Design Award i Jern
Pagoda Corporate Identity er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Pagoda Corporate Identity forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Pagoda Corporate Identity respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Pagoda is a fruit industry enterprise, as designer of their brand and mascot. 1983ASIA developed main characters based on unique Chinese culture. The characters are respectful of natural life and the gifts provided by nature. For example, monkey and peach have close natural relationship in Chinese culture. The unique color use and mascot design in this project were generated from Chinese culture.
- Dimensioner & Emballage
- UV, hot stamping
- Tags
- Package design, totem, traditional culture, Asian design, fruits
- Produktionsteknologi
- 1983ASIA designed mascot graphic (the monkeys) from pencil draft. There are many monkey characters within the industry, and what 1983ASIA designed is not blindly follow mainstream ideas. 1983ASIA combined unique and aesthetic ideas, and transferred the draft on softwares such as AI and PS. The colour in this project is impressive because it carries deep meaning elements such as flowers, seasons and natural so on. Those elements expressed by printing technology such as UV.
- Designudfordring
- The Pagoda brand includes three aspects which give a window into its products for the consumer. From product, to living and concept, these three dimensions explain how Pagoda respects the environment, looks after the land, and builds up an ecosystem which focuses on its costumers. Those dimensions above all need to be delivered to customers smoothly rather than force them to believe. Even there were many elements, however, 1983ASIA developed two cute and lovely characters to help the brand demonstrate those ideas.
- Forskning
- Chinese symbol and totem research
- Inspiration
- Pagoda is a Chinese enterprise which produce fruits. 1983ASIA did research in Chinese culture and semiology, and choose monkey as mascot character. Fruits are correlated with the monkey. Monkey symbolizes wisdom and courage in China. As Asian designers, 1983ASIA wants to show world the beauty of Asian culture through design methods.
- Projektvarighed
- this project finished in end of 2017 in Shenzhen China
- Driftsflow
- Monkeys are correlated with the fruits, in this project, they dance in each of the four seasons, and flowers change with emotion. Grass and wood represent the seasons and flowers look forward to producing their fruits. Flowers are the symbol of a happy life, and also the expectation that nature harvest fruit. In a farming society, people use dance to communicate with the heavens and the earth, praying for a natural abundance every year, which has become popular around the world. 1983ASIA turned this joyful and beautiful art form into a part of farming aesthetics.
- Patenter
- 1983ASIA
- Teammedlemmer
- Yao
Susu
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie - Billedkreditering
- 1983ASIA
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