Menogga Branding Design af 1983Asia er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
BronzeGrafik· 2020
Menogga Branding Design
af 1983Asia
Klient: 1983Asia
Vinder af A' Design Award i Bronze i kategorien Grafik
Verificeret Prisvinder
Verificer Prisstatus for #86957Designet
Om Menogga Branding Design
Menogga er et branding design baseret på kulturen hos Zhuang-minoriteten i Kina. Zhuang-traditionen har en legende om, at mennesker er født af blomster, og gudinden Menogga hædres stadig i dag. Brandidentiteten udtrykker den kvindelige ånd, godhed og tolerance, som findes i denne legende. Traditionelle Zhuang-stofmønstre blev scannet og gentegnet med digital designsoftware for at skabe et moderne visuelt system. Identiteten er anvendt på beklædning, emballage og parasoller ved brug af varmpræg, broderi og flock-teknik. Målet er at dele Guangxi-kulturen med et bredere publikum.
Anerkendelsen
Om A' Design Award i Bronze
Menogga Branding Design er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Menogga Branding Design forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Menogga Branding Design tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- 1983ASIA did this project for discovering the traditional culture from the Zhuang minority in China. The Zhuang minority culture has a legend that human are born from flowers, and today they still worship the goddess named Menogga. Even Menogga is a legend story belongs to a minority, but 1983ASIA still find the beauty behind this story. This concept explains the Zhuang natural connotations of the female spirit, fraternity and tolerance.We injected this concept into the brand.
- Dimensioner & Emballage
- Over bright oil, hot stamping, hot silver, hot laser, embroidery, flocking
- Tags
- Package design, branding design, traditional culture, Asian design
- Produktionsteknologi
- 1983ASIA team conducted cultural research into Menogga. However, Menogga is a traditional image which is too ancient. Therefore, We scanned the traditional Zhuang minority fabric Menogga image and designed through AI, PS and other software. Except the visual brand design, 1983ASIA also designed derivatives such as clothing, package and umbrella etc.
- Designudfordring
- The emphasis of this project is Chinese minority culture, bring the ancient not known culture to the daily life with modern design skills. The long-term goal of this project is make people understand the insight of our culture and enjoy the minority history.
- Forskning
- Chinese minority culture. 1983ASIA went to Guangxi province to do the research. The research was done through collect information by talked to Zhuang minority people who live in there, and read relative articles.
- Inspiration
- The Menogga goddess are the inspiration source for the design this time. There are more than 50 minorities in China, and 1983ASIA designed this project show the amazing culture from the Zhuang minority to the world. 1983ASIA brings the traditional character form their culture with modern design for inheriting, and making Menogga become a promoter of Guangxi province aesthetics culture is our design goal.
- Projektvarighed
- this project finished in March 2018 in Guangxi China
- Driftsflow
- The most important part of branding is the spirit which include the story behind, impressive image and aesthetic communication. Menogga retains the aesthetic feelings of many matriarchal societies and extends the aesthetic characteristics of women’s aesthetics, therefore, 1983ASIA designed from females perspective to transform the emotion to people. Also, the historical stories behind combine with modern design skills make communication more effective.
- Patenter
- 1983ASIA
- Teammedlemmer
- Susu
Yao
Li Hong Yu
He Jing
Cai Xiu Ling - Billedkreditering
- 1983ASIA
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