Akimbo Coffee Beer Drikkevareemballage af Wen Liu and Kaichen Xie er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.
BronzeEmballage· 2020
Akimbo Coffee Beer Drikkevareemballage
Klient: Shenzhen Akimbo Brand Operation Management Co., Ltd.
Vinder af A' Design Award i Bronze i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #88579Designet
Om Akimbo Coffee Beer Drikkevareemballage
Akimbo Coffee Beer er et emballagedesign til to kaffeøl af håndværksmæssig kvalitet, skabt gennem et samarbejde mellem et kaffemærke og et bryggeri. Ølene sælges i aluminiumsdåser, og den ydre æske måler 115 millimeter i længden, 66 millimeter i bredden og 66 millimeter i højden. En håndmalet illustration og en retro håndtegnet skrifttype giver dåserne en afslappet og forfriskende karakter. Illustrationen viser begge mærkers maskotter, der surfer ved kysten. Designet henvender sig til unge forbrugere og gør det tydeligt, at drikkevaren er alkoholholdig.
Anerkendelsen
Om A' Design Award i Bronze
Akimbo Coffee Beer Drikkevareemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Akimbo Coffee Beer Drikkevareemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Akimbo Coffee Beer Drikkevareemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
- Dimensioner & Emballage
- The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
- Tags
- Coffee,Beer, Coffee Beer, Illustration Packaging, Art
- Produktionsteknologi
- The material of the packaging is an aluminum can.
- Designudfordring
- We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
- Forskning
- The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
- Inspiration
- The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
- Projektvarighed
- The project started in September 2018 and finished in October 2018 Shenzhen.
- Driftsflow
- Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
- Teammedlemmer
- Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang - Billedkreditering
- Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018
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