Pop Up Magazine Åbningstitel af Rafael de Araujo er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Sølv i konkurrencekategorien Film, Video og Animationsdesign.
SølvFilm· 2020
Pop Up Magazine Åbningstitel
Klient: Pop Up Magazine
Vinder af A' Design Award i Sølv i kategorien Film
Verificeret Prisvinder
Verificer Prisstatus for #97126Designet
Om Pop Up Magazine Åbningstitel
Projektet var en rejse for at udforske Escape-emnerne (tema for 2019) abstrakt og flydende og vise ændringer, nye ting og konsekvenser herfra. Alt det visuelle er rent og behageligt at se, i kontrast til den ubehagelige virkelighed fra flugtens handling. Designet ændrer sig konstant, og de morfiske former i animationen repræsenterer genindførelseshandlingen forårsaget af en eller anden form for situation. Flugt har forskellige betydninger, fortolkninger, og synspunktet varierer fra leg til alvor.
Anerkendelsen
Om A' Design Award i Sølv
Pop Up Magazine Åbningstitel er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Pop Up Magazine Åbningstitel forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Pop Up Magazine Åbningstitel er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
- Dimensioner & Emballage
- We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
- Tags
- illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
- Produktionsteknologi
- The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
- Designudfordring
- The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
- Forskning
- I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
- Inspiration
- The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece. - Projektvarighed
- The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
- Driftsflow
- Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital. - Teammedlemmer
- Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine - Billedkreditering
- Rafael de Araujo, 2019.
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