Dorina Nowill Årsrapport af Ruis Vargas er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Sølv i konkurrencekategorien Trykt og Udgivet Medier Design.

SølvTryk· 2020

Dorina Nowill Årsrapport

af Ruis Vargas

Klient: Laika

Vinder af A' Design Award i Sølv i kategorien Tryk

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Farver

Designet

Om Dorina Nowill Årsrapport

Dorina Nowill er en årsrapport designet til en fond, der hjælper mennesker, som er blinde eller svagtseende. Braillepunkter anvendes gennem hele publikationen og danner sætninger og teksturer sammen med den trykte tekst. Omslaget bærer tørprægede reliefpunkter, så rapporten også kan læses ved berøring. Siderne er trykt i fire farver på offsetpapir, valgt for dets porøse og taktile overflade. Rapporten dokumenterer resultaterne af regnskabsåret og fastsætter retningslinjer for det følgende år. Designet sigter mod at gøre publikationen inkluderende for enhver læser.

Anerkendelsen

Om A' Design Award i Sølv

Dorina Nowill Årsrapport er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Dorina Nowill Årsrapport forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Dorina Nowill Årsrapport er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: The annual report is permeated by elements in Braille, which dictate the pace of publication and function as components of interaction with the lay reader, bringing him to experience or know this model of writing. Altogether, the pages permeated by the writing of the blind integrate form - writing - and content - subject -, providing an inclusive meaning to the book. Another relevant detail: the cover has a relief print on the dots, allowing blind people to experience tactile reading.
Dimensioner & Emballage: Cover: sheet format 640 x 280 mm; Core: Print format 210 x 280 mm. Cover printed on offset paper 240 g/m2, 4X4 colors (CMYK). Core composed of 120 pages in 150 g/m2 offset paper, 4x4 colors. Finish: dry relief on the cover.
Tags: Annual report, print, editorial, graphic design, branding identity
Produktionsteknologi: The cover has a proportional book ear, at full opening, a panoramic view of the use of Braille writing points. Still on the cover, the use of dry relief provides a tactile experience to the reader, offering points of braille writing. The publication was printed in CMYK-scale colors, on offset paper, mainly because it offers the tactile aspect due to its porosity.
Designudfordring: The challenge was to develop a publication that, in addition to fulfilling its functional aspects of informing and maintaining the commitment to the governance policy of the Dorina Nowill Foundation, also represented a document that addressed the aspect of the need to include blind or with low vision people.
Forskning: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the Dorina Nowill annual report expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dorina Nowill brand.
Inspiration: The Dorina Nowill Foundation serves people who are blind or have low vision. Braille writing is incorporated into the daily life of this community. For the design of its annual report, Laika started from this premise and used the points of writing, both in tactile and visual aspects, to compose the graphic identity of this publication. In this way, the points form phrases throughout the publication, in parallel with the graphical writing, composing textures that refer to the foundation's brand.
Projektvarighed: The project started in February 2019 and finished in May 2019 in Sao Paulo, Brazil.
Driftsflow: The annual report is intended to mark the entity's fiscal year and establish guidelines for the following year. In addition to the functional aspect of the publication, its aesthetic and graphic aspect is essential to set the date, give the document a longevity and validate its relevance to the sector. As a supporting document and material, it has another fundamental function: to serve as a presentation of the foundation and to contribute to attract sponsors from medium and large companies.
Patenter: Arthur Medeiros
Teammedlemmer: Ruis Vargas, Creative Directo, Thiago Siqueira and Agnes Svilenov, Designer
Billedkreditering: Laika Design