Toronto Flaggschiff-Teeladen von Studio Yimu

Das Design Toronto Flaggschiff-Teeladen von Studio Yimu ist ein hoch angesehener Gewinner des sehr prestigeträchtigen 2021 A' Design Award in Silber in der Wettbewerbskategorie Innenraumdesign.

SilberInnenraum· 2021

Toronto Flaggschiff-Teeladen

von Studio Yimu

Auftraggeber: Studio Yimu

Gewinner des A' Design Award in Silber in der Kategorie Innenraum

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Das Design

Über Toronto Flaggschiff-Teeladen

Kanadas geschäftigstes Einkaufszentrum bringt ein frisches neues Obstteeladen-Design von Studio Yimu. Das Flagship-Store-Projekt war ideal für Branding-Zwecke, um der neue Hotspot in der Shopping-Mall zu werden. Inspiriert von der kanadischen Landschaft ist die schöne Silhouette von Kanadas Blue Mountain im gesamten Geschäft auf den Wandhintergrund gedruckt. Um das Konzept in die Realität umzusetzen, hat Studio Yimu eine 275 cm x 180 cm x 150 cm große Mühlenskulptur handgefertigt, die eine vollständige Interaktion mit jedem Kunden ermöglicht.

Die Auszeichnung

Über den A' Design Award in Silber

Toronto Flaggschiff-Teeladen ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Toronto Flaggschiff-Teeladen wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Toronto Flaggschiff-Teeladen ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Hinter dem Design

Pressemappe

Danksagungen, Teammitglieder und technische Details, bereitgestellt vom Designer.

Einzigartige Eigenschaften: The flagship store is designed specifically for branding purposes as the location of the project is situated in Canada's busiest shopping mall - Eaton Centre. The store location is the first store situated outside of the subway on the first floor of the mall and is deemed as a prime location for this type of business. With a wide and welcoming entrance, the vision that the designer had in mind was to create a hotspot for shoppers to gather and meet.
Abmessungen & Verpackung: The floor area for the project is 139sqm. The designer used a 5mm wiggle board with a veneer finish as a backing of the ashwood slates. For the millwork, it was cladded and sculpted with locally sourced ashwood. The logo had been engraved into the solid surfaces facade at a 3mm thickness to allow light to penetrate through for a clearly lit sign. The overall solid surface and bulkhead are rounded off with thermal forming technique to create a harmonious combination throughout the store and the shopping mall.
Schlagwörter: Studio Yimu, Interior Design, Commercial Design, Modern, Cafe Design, Flagship Store, Toronto, Canada
Produktionstechnologie: The project has 3 main phases of production the wall background, the millwork solid surfaces, and the entrance. Firstly, the wall background was built with blended ashwood slates and solid surfaces to foreshadow the harmonious silhouette of Canadian natural landscape. Secondly, the purpose of the millwork sculpture was to create 3 dimensional depth against the wall background, contributing a new customer experience. The handcrafted millwork is made with 100% locally sourced Canadian ashwood where the design pricisely carved and sanded off. Lastly, to maximize an open concept entrance, the designer used a clear yet minalmistic sinange to avoid disrupting the atmosphere and perception that the millwork and wall background provides.
Designherausforderung: The millwork sculpture is particularly challenging to simultaneously mimic Canadian landscape and the shape of a mango in reflection of the store's most popular beverage. Particularly, it was difficulty in achieving the desired curves and form of the sculptures when finding the balance between the artistic element of the millwork piece and to create a functional seating area.
Forschung: To adopt the new consumerism and provide authenticity of the brand's origin, the designer created the millwork sculpture as an ambiguous element to facilitate customers to have their own perception of the piece. Based on the market research of the brand, their target audience are ages from 16-30. The designer's goal of the millwork sculpture is not only to have a functional and aesthetic pleasing piece, but an interactive piece that works well with the target audience.
Inspiration: Inspired by Canadian landscape, the project replicates the freeflowing silhouette of the famous Canadian blue mountain to create an unconventional and ambiguous seating area for a new customer experience. The most popular drink on the menu is the fresh mango slush where the designer similarly incorporates the outline of a mango into the concept featuring it as an interactive element that involves every customer. Panelled with ashwood throughout the store, it creates a clean and refreshing environment for customers to fuel up with a chilled beverage.
Projektdauer: Project start May 2018 and completed in August 2018. Located in Toronto, Canada.
Betriebsablauf: The freeform sculptures captures the first perception of the store. Against the wall background facade and the wall curvatures, it comfortably leads the customer's perception in a fluid motion through the store. The designer made with freeform sculpture as a unconventional yet ineteractive seating area but also to organize and direct customer traffic.
Teammitglieder: Ryan Chung
Bildnachweise: Image #1: Eric Lau 2019
Image #2: Scott Norsworthy 2019
Image #3: Scott Norsworthy 2019
Image #4: Scott Norsworthy 2019
Image #5: Scott Norsworthy 2019