Das Design The Kala Foundation Kunstbetrachtung von Palak Bhatt ist ein hoch angesehener Gewinner des sehr prestigeträchtigen 2021 A' Design Award in Silber in der Wettbewerbskategorie Grafikdesign.
SilberGrafik· 2021
The Kala Foundation Kunstbetrachtung
von Palak Bhatt
Auftraggeber: Palak Bhatt
Gewinner des A' Design Award in Silber in der Kategorie Grafik
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Auszeichnungsstatus für #121811 verifizierenDas Design
Über The Kala Foundation Kunstbetrachtung
Es gibt seit langem einen globalen Markt für indische Gemälde, aber das Interesse an indischer Kunst ist in den USA zurückgeblieben. Um das Bewusstsein für verschiedene Stile der indischen Volksmalerei zu schärfen, wurde die Kala Foundation als neue Plattform gegründet, um die Gemälde zu präsentieren und sie einem internationalen Markt zugänglicher zu machen. Die Stiftung besteht aus einer Website, einer mobilen App, einer Ausstellung mit redaktionellen Büchern und Produkten, die dazu beitragen, die Lücke zu schließen und diese Gemälde einem größeren Publikum zugänglich zu machen.
Die Auszeichnung
Über den A' Design Award in Silber
The Kala Foundation Kunstbetrachtung ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von The Kala Foundation Kunstbetrachtung wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. The Kala Foundation Kunstbetrachtung ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.
Hinter dem Design
Pressemappe
Danksagungen, Teammitglieder und technische Details, bereitgestellt vom Designer.
- Einzigartige Eigenschaften
- The Kala Foundation aims to establish a new platform to showcase the beautiful Indian Folk Paintings and make them more accessible to an international market. The foundation focuses on three distinct forms of Indian Folk Paintings: Madhubani painting from the state Bihar, Gond painting from the state Madhya Pradesh, and Warli painting from the state of Maharashtra in India.
- Abmessungen & Verpackung
- An abstract design style is applied to the logo. One arrow is aligned and rotated to show the brand name and signify its purpose of making the paintings accessible in different parts of the world. The outer square frame in the logo represents the frame of the painting. Tarzana font is used throughout the designs to create a slightly unfamiliar design to provide new interest. Each style of painting is interpreted through its assigned color. Catalog books are designed in a square shape to keep the brand design consistency.
- Schlagwörter
- Art Appreciation, Indian Folk Paintings, Graphic Design, Art Exhibit, Exhibition Design, Editorial Design, App Design, Web Design, Branding, Madhubani Paintings, Gond Paintings, Warli Paintings
- Produktionstechnologie
- Softwares used for this project are Sketch for designing, InVision for prototypes, and Adobe Creative Cloud for editing and mocks.
- Designherausforderung
- One of the challenges that I faced during this project was connecting the Indian Folk artist to the US market. The language was the main barrier for the artist. Through The Kala Foundation, the artists are given exposure by removing the language barrier and support by uplifting their livelihood.
- Forschung
- The goal was to find new connections and then begin exploring the relevance, conceptually and visually. The process started by identifying camps that impact the topic. Finding connections helped me focus on the world around us and how it is interconnected. I set out to discuss the problem with others by creating and hosting a meeting with people from the target audience. For in-depth research, I went to India and met few artists, got to know their process and views on reviving their paintings to the international market.
- Inspiration
- India is known for its rich, colorful, and cultural vibrancy portrayed through different art mediums. Every region in India has its unique style of paintings. I hail from the western part of India and have grown up looking at various Indian art forms. There has long been a global market for Indian paintings, but interest in Indian art has lagged in the US. After moving to San Francisco, I noticed the lack of awareness of Indian Folk Paintings and would strongly like to promote them.
- Projektdauer
- A year-long project started in December 2016 in San Francisco, with a month research trip to India and finished in December 2017.
- Betriebsablauf
- Art enthusiasts can use the App to find paintings or order an existing Indian folk painting with a customization feature. The Kala Foundation website bridge the gap between the artist and art enthusiasts by introducing Indian folk paintings with the process and techniques. An in-person exhibit brings the essence and emotion before the people to admire and understand it.
- Patente
- Copyrights belong to Palak Bhatt, 2021.
- Bildnachweise
- Image 1:
1. Warli painting by artist Sadashiv Soma Mashe
2. Warli painting by artist Sunita Sadashiv Mashe
3. Warli painting by artist Naresh S. Bhoye
Image 2:
1. Warli painting by artist Dhaku V. Kadu
2. Warli painting by artist Dilip Rama Bahotha
3. Warli painting by artist Dhaku V. Kadu
Image 3:
1. Warli painting by artist Balu Mashe
2. Warli painting by artist Sadashiv Soma Mashe
3. Warli painting by artist Jivya Soma Mashe
Image 5:
1. Madhubani painting by artist Bharti Dayal
2. Madhubani painting by artist Devendra Kumar Jha
3. Madhubani painting by artist Bharti Dayal
4. Madhubani painting by artist Devendra Kumar Jha
5. Madhubani painting by artist Bharti Dayal
6. Madhubani painting by artist Bharti Dayal
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