Insecta Iridesse Gedruckter Verkaufskatalog von Plus Collaboratives

Das Design Insecta Iridesse Gedruckter Verkaufskatalog von Plus Collaboratives ist ein hoch angesehener Gewinner des sehr prestigeträchtigen 2022 A' Design Award in Silber in der Wettbewerbskategorie Werbedesign.

SilberWerbung· 2022

Insecta Iridesse Gedruckter Verkaufskatalog

von Plus Collaboratives

Gewinner des A' Design Award in Silber in der Kategorie Werbung

53,493

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Auszeichnungsstatus für #131277 verifizieren

Website besuchen Beim A' Design Award ansehen Pressemitteilung Award-Badge

Farben

Das Design

Über Insecta Iridesse Gedruckter Verkaufskatalog

Insecta Iridesse ist ein gedruckter Verkaufskatalog, der metallische Druckeffekte präsentiert. Der Katalog ersetzt die üblichen Farbmusterkarten durch das fiktive Tagebuch eines Forschungsreisenden, das imaginäre, seltene Insektenarten dokumentiert. Dreißig edelsteinartige Schmuckstücke – darunter Armbänder, Halsketten, Haarschmuck, Ohrringe und Broschen – bestehen nahezu vollständig aus Papier und sind mit speziellen Gold-, Silber- und Weißfarben bedruckt. Die Mappe enthält gefaltete Landkarten, Tickets, Zeitungsausschnitte und Zertifikate auf gestrichenen und ungestrichenen Papiersorten. Die Betrachter sind eingeladen, jeden Druckeffekt aus der Nähe zu begutachten.

Die Auszeichnung

Über den A' Design Award in Silber

Insecta Iridesse Gedruckter Verkaufskatalog ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Insecta Iridesse Gedruckter Verkaufskatalog wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Insecta Iridesse Gedruckter Verkaufskatalog ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Hinter dem Design

Pressemappe

Danksagungen, Teammitglieder und technische Details, bereitgestellt vom Designer.

Einzigartige Eigenschaften: The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
Abmessungen & Verpackung: The book measures 285mm x 205mm x 30mm when closed. The book folio opens to include folded maps, bus tickets, weather cards, fictional newspaper clippings, re-created money, field journals, photographs and certificates. The thirty jewellery pieces include bracelets, necklaces, hairpieces, earrings, brooches, and ranges from 80mm x 100mm to the largest at 500mm x 20mm.
Schlagwörter: Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs
Produktionstechnologie: The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.
Designherausforderung: Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.
Forschung: Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.
Inspiration: This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.
Projektdauer: The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.
Betriebsablauf: The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.
Teammitglieder: PLUS Collaboratives
Bildnachweise: Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.