Rely on Hydrogen Corporate Identity von Guangzhou Cheung Ying Design Co. Ltd.

Das Design Rely on Hydrogen Corporate Identity von Guangzhou Cheung Ying Design Co. Ltd. ist ein hoch angesehener Gewinner des sehr prestigeträchtigen 2022 A' Design Award in Bronze in der Wettbewerbskategorie Grafikdesign.

BronzeGrafik· 2022

Rely on Hydrogen Corporate Identity

von Guangzhou Cheung Ying Design Co. Ltd.

Auftraggeber: Guangzhou Cheung Ying Design Co., Ltd.

Gewinner des A' Design Award in Bronze in der Kategorie Grafik

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Das Design

Über Rely on Hydrogen Corporate Identity

Rely on Hydrogen ist eine Corporate Identity für ein Unternehmen, das Gesundheitsprodukte auf Basis von Wasserstoffwasser entwickelt. Das Logo ist aus chinesischen Schriftzeichen aufgebaut und wurde von den Schaltkreislinien des Produkts sowie von traditionellen chinesischen Wasser-Hexagramm-Grafiken inspiriert. Die Strichstärke der Zeichen und die Neigung der Striche sind vereinheitlicht, sodass die Formen klar und ausgewogen bleiben. Schräg verlaufende Linien und abgerundete Ecken verleihen der Identität einen ruhigen und modernen Charakter. Tiefes Grau und leuchtendes Gelb bilden die Hauptfarben. Die Identität ist im Vektorformat für Print, digitale Medien und Innenräume angelegt.

Die Auszeichnung

Über den A' Design Award in Bronze

Rely on Hydrogen Corporate Identity ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Rely on Hydrogen Corporate Identity wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Rely on Hydrogen Corporate Identity befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Hinter dem Design

Pressemappe

Danksagungen, Teammitglieder und technische Details, bereitgestellt vom Designer.

Einzigartige Eigenschaften: Due to the large visual difference in the glyph structure of the brand's Chinese name, in order to ensure the recognition quality and aesthetics of the text, the thickness of the Chinese characters and the inclination of the strokes were unified in the design and execution, so that the strokes of the Chinese fonts have a tight and appropriate structure and a uniform white color. Even, sloping lines convey the brand's aggressive attitude, while rounded corners convey gentleness and tolerance. The smooth and orderly lines make the overall vision more personal and fashionable, giving the brand new temperament and connotation.
Abmessungen & Verpackung: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Schlagwörter: Logo, Branding, Visual Identity, Graphic Design, Interior Design
Produktionstechnologie: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
Designherausforderung: The key challenge was convincing clients to take a bolder design direction. Through many discussions, the client recognized the potential of the project and had the courage to go beyond the conservative culture of the industry. How to rationally arrange the new visual elements and space, so that the product can produce the best display effect in a limited space, to let the experiencer have a deeper understanding of the brand from all aspects.
Forschung: The study found that as contemporary young people gradually become the main force of consumption, their attention to personalized health products is also increasing, and they understand the visual and cultural output of brands. Therefore, 'Rely On Hydrogen', which is deeply engaged in the fields of big health and hydrogen molecular medicine, needs to redefine the differentiated attributes of its brand identity to connect its past and future. And accept cultural differences in various regional markets to convey the brand's corporate culture and style.
Inspiration: Rely On Hydrogen is a high-tech enterprise focused on the field of biotechnology and aim at the R&D of hydrogen water health care products. After sufficient research, the brand logo is designed in the form of Chinese characters, inspired by the circuit lines of the product and the traditional Chinese water hexagram graphics. In the creative execution, the commonality of 'lines' between each other is extracted and visually integrated to create a visual system with brand attributes and personality.
Projektdauer: The project started in March 2021 in Guangzhou and finished in May 2021 in Guangzhou, and was exhibited in June 2021 in Guangzhou.
Betriebsablauf: The new brand colors have also been carefully selected, with extreme gray and bright yellow as the main colors, injecting a touch of warmth into the brand, which reflects the protection the product brings to consumers, and intuitively shows the company's vision and culture. The new brand image runs through the plane vision and space display with 'lines', and its line tension with a certain degree of expansion not only balances and coordinates all areas of the exhibition hall, but also allows a more complete interpretation of the new brand concept and visual extension.
Teammitglieder: Creative Director: Zhiji Dong
Designer: Lu Gu