Fading Traditional Trades and Crafts Buch von Jesvin Yeo

Das Design Fading Traditional Trades and Crafts Buch von Jesvin Yeo ist ein hoch angesehener Gewinner des sehr prestigeträchtigen 2022 A' Design Award in Gold in der Wettbewerbskategorie Druckdesign.

GoldDruck· 2022

Fading Traditional Trades and Crafts Buch

von Jesvin Yeo

Gewinner des A' Design Award in Gold in der Kategorie Druck

659,971

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Das Design

Über Fading Traditional Trades and Crafts Buch

Das Buch verwendet 3D-Prägung, um die komplizierten Details der von traditionellen singapurischen Kunsthandwerkern sorgfältig gefertigten Werke zu dokumentieren und hervorzuheben, von Papierdrachenbooten und indischem Schmuck bis hin zu Peranakan-Perlenschuhen. Die Farbseiten symbolisieren den Aufstieg und Fall des traditionellen Handwerks, während die Branche ihre Entwicklungsphase (stumpf) bis zu ihrem goldenen Zeitalter (gelb) beginnt und allmählich verblasst (weiß). Eine Pastellkreide ist angebracht, damit die Leser die Seiten beschatten und die verlorenen Künste dieses immateriellen Kulturerbes Singapurs entdecken können, da nur wir Menschen es schützen, unterstützen und zurückbringen können.

Die Auszeichnung

Über den A' Design Award in Gold

Fading Traditional Trades and Crafts Buch ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von Fading Traditional Trades and Crafts Buch wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. Fading Traditional Trades and Crafts Buch erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.

Hinter dem Design

Pressemappe

Danksagungen, Teammitglieder und technische Details, bereitgestellt vom Designer.

Einzigartige Eigenschaften: What makes this book unique is the use of the 3D embossing technique, not just embossing, to highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from dragon boats to Peranakan beaded shoes. With the pastel chalk, the book encourages reader engagement by colouring pages to discover the lost art of our ancestors, as only we humans can help safeguard, support and bring attention to the significance of this intangible cultural heritage.
Abmessungen & Verpackung: Book Box: 145mm (width) x 305mm (height) x 52mm (thickness)
Book Box Sleeve: 540mm (width) x 220mm (height)
Book: 140mm (width) x 298mm (height) x 40mm (thickness)
Book Sleeve: 530mm (width) x 298mm (height)
Inside pages (accordion fold): 4350mm (width) x 290mm (height)
3 Hard Covers: Inside Cover, Front and Back Covers
Schlagwörter: Traditional Artisans, Traditional Crafts, Cultural Artifacts, Intangible Cultural Heritage
Produktionstechnologie: The making of this book explores how to combine traditional book forms with new technologies, make traditional book forms more interesting through unusual structures and visual stimuli, and push the boundaries of book design. The book is of significance to the design field because it not only records the traditional crafts for future designers to explore and contribute to the local craft landscape but also examines book design as a form of vanishing traditional craft.
Designherausforderung: The project challenges were facing the covid-19 pandemic and the difficulty of making 3D embossed plates. Production of the book was delayed for 6 months due to the intricateness of the artefacts and further halted for 8 months due to the spread of the coronavirus. The team worked closely with the production houses to ensure things could move forward smoothly, and we are grateful that all challenges were managed well in the end.
Forschung: Given the scarcity of available resources, the approach included analysing oral history data collected by the National Archives of Singapore under the Vanishing Trades project in the 1980s and conducting fieldwork with current and retired artisans to understand the current situation and future substantiate the findings. The aim of the project is to document Singapore lost or vanished traditional crafts so that future generations can learn about them even after they disappear.
Inspiration: Working with traditional artisans, I learned that when our ancestors came to Singapore in the 19th century from Malaya, China and India, they brought their values and livelihoods with them. These livelihoods include various forms of traditional crafts that have largely enriched Singapore cultural heritage. Thus, it is essential to record these crafts, some of which have vanished or will vanish within the next 20 years, and trace their place to the roots of their meaningful beginnings.
Projektdauer: The project started in May 2015 in Singapore and finished production in December 2021. The book is on sale from March 2022.
Betriebsablauf: The colour pages of the book symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull colour) to its golden age (yellow colour) and gradually fades (white colour). The pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore.
Patente: Copyrights belong to Jesvin Yeo, 2021
Teammitglieder: Jesvin Yeo
Alvin Ng.
Bildnachweise: All images: Photographer Victor Gui, 2021 and 2022