Dedao Focus7 E-Reader von William Volcoff and Yawei Zhang

Das Design Dedao Focus7 E-Reader von William Volcoff and Yawei Zhang ist ein hoch angesehener Gewinner des sehr prestigeträchtigen 2023 A' Design Award in Bronze in der Wettbewerbskategorie Unterhaltungselektronik.

BronzeUnterhaltungselektronik· 2023

Dedao Focus7 E-Reader

von William Volcoff and Yawei Zhang

Auftraggeber: Dedao (Tianjin) Culture & Communication Co., Ltd.

Gewinner des A' Design Award in Bronze in der Kategorie Unterhaltungselektronik

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Das Design

Über Dedao Focus7 E-Reader

Dedao Focus7 ist ein E-Reader für Leserinnen und Leser, die das Gefühl eines gedruckten Buches schätzen. Der Rahmen besteht aus CNC-gefräster Aluminiumlegierung; die eloxierte Oberfläche ist rutschhemmend, verschleiß- und korrosionsbeständig. Die Formgebung erinnert an eine umgeknickte Buchseite – jene vertraute Geste, mit der man das Lesen unterbricht. Das 7-Zoll-E-Ink-Display verfügt über entspiegeltes Glas und eine fingerabdruckabweisende Beschichtung. Mit 210 Gramm entspricht das Gewicht nahezu dem eines Taschenbuchs, und die ausgewogene Struktur entlastet das Handgelenk. Die Verpackung kommt ohne Druckfarben und Kunststoff aus und besteht aus abbaubarem Zellstoff.

Die Auszeichnung

Über den A' Design Award in Bronze

Dedao Focus7 E-Reader ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Dedao Focus7 E-Reader wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Dedao Focus7 E-Reader befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Hinter dem Design

Pressemappe

Danksagungen, Teammitglieder und technische Details, bereitgestellt vom Designer.

Einzigartige Eigenschaften: Focus 7 eReader aims at book enthusiasts seeking meaningful aesthetics in their products.
Focus 7 eReader reconnects you with the pleasure of holding a paper book. Subtle elements in the design symbolize this connection and leverage the overall reading experience.
Abmessungen & Verpackung: Screen: E Ink with 300 ppi / Antigloss TP glass top + anti finger print coating,
Specs: USB Type-C / Quad Cortex-A55 at 1.8GHz / Android 11 / 2GB RAM + 64GB ROM
eReader Weight: 210 grams
eReader size: 159*140.7*10 mm
Packaging size: 16.5 x 18.5 x 3 cm
10 weeks battery on sleeping mode.
3.5 days battery on full use.
2 weeks battery with 1h use per day.
Schlagwörter: ereader, tablet, book, eInk, CNC, aluminium,
Produktionstechnologie: The whole frame is made of aluminium alloy using CNC processing. The anodized surface is anti-slippery, wear and corrosion resistant. The fully integrated structure places the centre of gravity inclined to the hand-held side, greatly reducing the wrist pain of long-term use.
The 7-inch screen -mimicking pocket-book size- is ideal for students, office workers and regular readers. It boasts a double coating to prevent fingerprint residue and reduce environmental reflection. The ultra-thin glass backboard is anti-slippery, durable and provides similar tactile feedback as paper.
The entire ink-free and plastic-free packaging is made of degradable pulp grouting process. It is environmentally friendly, and degradable. The eReader weighs like a pocket book (210grm) to enhance further the reading experience.
Designherausforderung: Our key creative challenge was to differentiate our design without losing on the ergonomics. eReader are usually very sleek and minimalist in their design language. We didn't want to add decorative elements yet we wanted to add elements to visually connect to the universe of books. Traditional books have a tactile sensuality when flipping through pages, these lines created by each pages are our common memories framing the entire reading experience. We kept these lines to give extra tactile feedback to Dedao readers.
Forschung: Our research process was rather traditional and down-to-earth to match our client's basic understanding of design. Pushing too much innovation would have scared off their marketing team and alienated their engineers against our design intentions. We worked closely with their production team to solve any potential production issues.
The Covid19 situation in China didn't really help us to meet face-to-face and set-up well organized interviews with group users. We had to change plans due to the massive lock down in Shanghai. We organized online questionnaires through Dedao massive online network to target 3 millions of their users and get some key insights regarding daily usage, key issues with current tablets and key advantages of competitors. To get useful insights, we decided to reach out to people using e-reader from competitors as well as users of Dedao tablets. It was very obvious to see the differences between users and where their needs matched.
Inspiration: Folding a page or the whole book is one of the most usual gesture we do while pausing our reading. The shape of a folding book represents this on-going process put on hold. It is also an invitation to restart the reading, a visual trigger to bring us back to a different world.
Projektdauer: The project started in November 2021 in Shanghai and finished in April 2021 in Shenzhen after final confirmation with all production sites and suppliers. The eReader is going to be launch this October 2022 in China during Dedao annual conference and will be available from November 2022.
Betriebsablauf: On/Off button to start. Full touch screen to navigate the various menus and settings. Screen back light could be changed to adjust night reading situation.
Patente: Patent Pending. Patent No 202230506231.5. Dedao (Tianjin) Culture & Education Co., Ltd.
Teammitglieder: William Volcoff, Yawei Zhang, Shuangtian Lu, Bastien Henry, Yiming Zhou, Xiaosong Wu, Xilun Cao