Reserva Das Parkias Markenidentität von Tiago De Albuquerque Sales E Kiemle

Das Design Reserva Das Parkias Markenidentität von Tiago De Albuquerque Sales E Kiemle ist ein hoch angesehener Gewinner des sehr prestigeträchtigen 2024 A' Design Award in Bronze in der Wettbewerbskategorie Grafikdesign.

BronzeGrafik· 2024

Reserva Das Parkias Markenidentität

von Tiago De Albuquerque Sales E Kiemle

Auftraggeber: Tiago de Albuquerque Sales e Kiemle - Tiago Versalles

Gewinner des A' Design Award in Bronze in der Kategorie Grafik

14,213

Verifizierter Preisträger

Auszeichnungsstatus für #161512 verifizieren

Website besuchen Beim A' Design Award ansehen Pressemitteilung Award-Badge

Farben

Das Design

Über Reserva Das Parkias Markenidentität

Das Parkias-Reservat ist ein bedeutendes Umweltprojekt, das den Boden regeneriert, degradierte Flächen mit einheimischen Bäumen aufforstet und die biologische Vielfalt bewahrt. Basierend auf semiotischen Studien wurde das Logo entwickelt, um die Parkia pendula zu repräsentieren – einen ikonischen, bis zu 40 m hohen Baum mit einem einzigartigen Biodesign aufgrund seiner roten Blütenkugeln, die pendelartig herabhängen. Durch die Verbindung dieser Referenzen mit der Ästhetik indigener Körperbemalungen und dem Federschmuck, der Krone der Ureinwohner der brasilianischen Wälder, entstand eine neue Darstellung der Parkia: der gekrönte Baum, die Majestät des Atlantischen Regenwaldes.

Die Auszeichnung

Über den A' Design Award in Bronze

Reserva Das Parkias Markenidentität ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Reserva Das Parkias Markenidentität wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Reserva Das Parkias Markenidentität befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Hinter dem Design

Pressemappe

Danksagungen, Teammitglieder und technische Details, bereitgestellt vom Designer.

Einzigartige Eigenschaften: The Parkia’s Reserve is an environmental project to restore soil, reforest native trees and preserve biodiversity. Up to 40m tall, Parkia Pêndula lives in climax (mature) forests, such as the Atlantic Forest, a more biodiverse biome than its sister, the Amazon. It extends from north to south of Brazil, along its Atlantic coast, the most populous region of the country that has already destroyed 88% of the original coverage of this biome and that needs to be restored to combat climate change
Abmessungen & Verpackung: Main image 3600px x 3600px. Optional images 1800px x 1800px. Video 1080px x 1920px (9 x 16)
Schlagwörter: sustainability, biodesign, golden ratio, graphic design, ecodesign, biomimicry, brand design, reforestation, Brazilian design
Produktionstechnologie: Design architected in Golden Ratio. This visual identity was developed to have visual harmony in each of its parts, such as the globular flowers, the pendulums, the branches, the trunk and its crown, all calculated to be proportional in golden proportion. Another technique used in the project was biomimicry, representing the Parkia pendula tree in a minimalist way in each of the visual attributes that graphically identify this tree
Designherausforderung: Synthesizing an exuberant nature into a minimalist icon that didn't just look like a generic tree was possible due to the use of semiotics in a specific way. It was also necessary to understand the importance of Parkia in ecological relations for the logo to have meaning for the brand's environmental and social project. Applying other techniques such as golden ratio, biomimetics and gestalt to add layers, sensations, and ancestry to the project was challenging, like composing a visual symphony
Forschung: In biology I sought inspiration from nature and in anthropology I sought ancestral knowledge from the people of the forest, inspiring the creation of a natural brand with ethnic patterns such as native body paintings. The purpose was to find the species that best represented the idea of Regeneration, and Parkia pendula is known for its ability to restore soil fertility. Biomimetics was used in the brand concept and the golden ratio was used in the creation of the visual identity
Inspiration: Bio-inspired by the queen of trees from the Brazilian Atlantic Forest, the Parkia Pêndula. The project has a visual identity that expresses the unique Biodesign of this tree. Parkia produces red floral globes hanging by pendulums (hence its name), making it iconic in Brazilian flora. Another inspiration is the body paintings of the original native peoples of Brazil, as when we replicate the logo it transforms into an ancestral pattern full of the history and primordial culture of Brazil
Projektdauer: The project began in September 2023 in Pernambuco, Brazil, after field research in the Parkias Reserve. Knowing the place and experiencing nature and its biodiversity was fundamental to understanding the richness of that place and choosing Parkia pendula to symbolize the reforestation proposed by the environmental action. The design was ready in January 2024 and environmental actions will begin in May 2024, the rainy season in the region, which helps with the reforestation process
Betriebsablauf: Experience this logo as a version inspired by a tree that is at risk of extinction and needs to be transformed into a symbol of reforestation. The interaction is semiotic, it is an icon of a tree (Parkia Pendula) as it portrays it in an iconographic way in its graphic characteristics. It presents better results as it was designed harmoniously in a golden ratio in every detail. It has better performance because it is not a generic tree, but a specific tree from the Brazilian Atlantic Forest
Patente: Copyright belongs to Tiago de Albuquerque Sales and Kiemle, 2024
Teammitglieder: Tiago de Albuquerque Sales e Kiemle (Tiago Versalles)
Bildnachweise: Image nº 1: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Image nº 2: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Image nº 3: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Image nº 4: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Image nº 5: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Video Credits: Aerial video taken with a Drone of a Parkia pendula, Tiago de Albuquerque Sales and Kiemle, 2017