Jorakay Pavilion 2024 Messe und Ausstellung von Ductstore The Design Guru Co.,Ltd.

Das Design Jorakay Pavilion 2024 Messe und Ausstellung von Ductstore The Design Guru Co.,Ltd. ist ein hoch angesehener Gewinner des sehr prestigeträchtigen 2025 A' Design Award in Gold in der Wettbewerbskategorie Messestanddesign.

GoldMessestand· 2025

Jorakay Pavilion 2024 Messe und Ausstellung

von Ductstore The Design Guru Co.,Ltd.

Auftraggeber: Ductstore The Design Guru Co.,Ltd.

Gewinner des A' Design Award in Gold in der Kategorie Messestand

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Das Design

Über Jorakay Pavilion 2024 Messe und Ausstellung

Der Jorakay Pavilion 2024 ließ sich vom Gittermuster eines Krokodilbauchs inspirieren, was zu einem abstrakten Design führte, das die architektonische Ausrichtung der Marke widerspiegelte. Besucher konnten von allen Seiten eintreten, wobei die Produkte in einer galerieartigen Umgebung präsentiert wurden, begleitet von LED-Bildschirmen, Beleuchtung und Musik. Dieser Ansatz bot eine andere Art der Produktpräsentation und unterstützte gleichzeitig das Markenimage. Der grüne Pavillon, der die Produkte von Jorakay repräsentierte, bot ein immersives Erlebnis, das architektonisches Design und räumliches Storytelling vereinte.

Die Auszeichnung

Über den A' Design Award in Gold

Jorakay Pavilion 2024 Messe und Ausstellung ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von Jorakay Pavilion 2024 Messe und Ausstellung wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. Jorakay Pavilion 2024 Messe und Ausstellung erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.

Hinter dem Design

Pressemappe

Danksagungen, Teammitglieder und technische Details, bereitgestellt vom Designer.

Einzigartige Eigenschaften: The Jorakay Pavilion 2024, designed by DUCTSTORE the design guru Co., Ltd. for Jorakay, a leading Thai construction materials brand, was showcased at Architect Expo 2024. The design, inspired by the event's Key Visual concept, incorporates Jorakay's identity through a grid pattern reminiscent of a crocodile's belly, making it abstract and distinct from previous years. The pavilion merges architecture, exhibition design, event organization, brand communication, lighting installation, and visual graphics to create a unique experience, deepening visitors' connection to the Jorakay brand.
Abmessungen & Verpackung: 270 sqm.
Schlagwörter: #ductstorethedesignguru #dstgrtheothersevt #theothersdstgr #JorakayPavilion2024 #collectivelanguage #JorakayExpertSolutionsExpertResults #JorakayExpert #ArchitectExpo2024
Produktionstechnologie: Jorakay Pavilion 2024 transforms into a thematic pavilion, featuring product displays arranged like an art exhibition, with each zone showcasing Jorakay’s products. This innovative layout uses LED screens for dynamic communication, presenting product information through animations while minimizing unnecessary panels. A U-shaped LED screen at the center serves as a photo spot and a highlight for product features. Jorakay emphasizes sustainability by using materials like steel frames and compressed wood boards that can be reused or donated post-exhibition, reflecting its commitment to environmental responsibility
Designherausforderung: Jorakay Pavilion 2024 is an exhibition pavilion that elevates the brand's image to a new level. Building on the significant success of Jorakay Pavilion 2023, which modernized and refreshed the brand's image, Jorakay Pavilion 2024 redefined the concept of an exhibition pavilion. It takes the ordinary form of a crocodile's belly and develops it through continuous repetition, resulting in a unique diagram that represents a new language for the Jorakay brand. This aligns with the main Key Visual concept of Architect Expo 2024, "Collective Language: Sensory Architecture."
Forschung: The concept of Jorakay Pavilion 2024 is further developed to incorporate Jorakay's identity by using the grid system pattern on a crocodile's belly with the main Key Visual concept of Architect Expo 2024 "Collective Language: Sensory Architecture." that questions the origins of architecture, exploring what it stems from. Therefore, the main Key Visual incorporates elements of architecture that convey the sense of architecture, developing them into a new diagram that communicates in a novel architectural language — The concept of Jorakay Pavilion 2024 thus embodies Jorakay's unique form of architectural language.
Inspiration: The form of pavilion is derived from the grid system on the belly of a crocodile, combined with the main Key Visual concept of Architect Expo 2024 "Collective Language: Sensory Architecture." which develops elements of architecture into a new diagram. Therefore, the form of Jorakay Pavilion 2024 integrates these two elements into a new diagram in Jorakay’s unique style, featuring continuous abstraction and repetition.This results elevating the exhibition to a Thematic Pavilion.
Projektdauer: 30 April – 5 May 2024
Impact Arena, Exhibition and Convention Center, Muang Thong Thani, Thailand
Betriebsablauf: Jorakay Pavilion 2024 is designed to allow visitors to enter from all directions. Inside, the product displays are arranged like an art exhibition, with each zone having its own unique identity. This breaks away from traditional product display methods while highlighting Jorakay’s key products in each category. LED screens are used to enhance communication by presenting product information through animations, reducing unnecessary panels to only essential ones. Additionally, a lighting installation is incorporated to make the pavilion more striking and visually appealing.
Teammitglieder: Client: Jorakay Corporation Co. Ltd.
Design Studio: DUCTSTORE the design guru Co., Ltd.
Architectural Consultant: THE OTHERS Co., Ltd.
Design Director: Nontawat Charoenchasri
Managing Director: Pattira Charoenchasri
Project Director: Parus Kiravanich
Designer: Sittipong Hongthong
Designer: Theeradech Saoharuetasothon
Designer:Kittiwat Pantongkam
Designer: Metha Suriyavijitseranee
Designer: Phubet Surin
Designer: Chalongkiat Thongthanee
Designer: Pissawat Phojan
Designer: Preechaya Chanmak
Creative Director: Pattarapee Eksupaapan
Art Director: Poom Tepwaninkorn
Artist: Rukkit Satapornvajana
Graphic Designer: Ballang Ngen-on
Illustrator: Shayangkoon Udomvisetying
Marketing: Phruetthikon Ma-ngam
Marketing: La-ongthip Na Thalang
Marketing: Phitchaya Wangrutsamee
Project Manager: Bunyanud Satheinbut
Project Manager: Nudtarinee Bruranasing
Lighting Designer: THE OTHERS Co., Ltd.
Manufacturer: D63 Co.,Ltd.
Producer: DUCTSTORE the design guru Co., Ltd.
Multimedia Programmer: Yellaban Co.,Ltd.
Sound: Marmosets
Operation Consultant: MS Media Center Public Co.,Ltd.
Project Collaborator: Yellaban Co.,Ltd.
Editor: Tanit Phramthed, Yuthasart Pimpa
Photographer: DOF Depth of Field Co., Ltd.
Photography Director: Chaovarith Poonphol
Editorial Photographer: Suppha-riksh Phattrasitthichoke
Editorial Photographer: Akekapop Promstit
Copywriter: Sittichai Srimuang
Publisher: www.iameverything.co
Bildnachweise: Image #1: Photographer DOF Depth of Field Co., Ltd., 2024
Image #2: Photographer DOF Depth of Field Co., Ltd., 2024
Image #3: Photographer DOF Depth of Field Co., Ltd., 2024
Image #4: Photographer DOF Depth of Field Co., Ltd., 2024
Image #5: Photographer DOF Depth of Field Co., Ltd., 2024