Kaorium Dufterlebnis-Gerät von Toshiharu Kurisu - Scentmatic

Das Design Kaorium Dufterlebnis-Gerät von Toshiharu Kurisu - Scentmatic ist ein hoch angesehener Gewinner des sehr prestigeträchtigen 2025 A' Design Award in Silber in der Wettbewerbskategorie Interface-Design.

SilberInterface· 2025

Kaorium Dufterlebnis-Gerät

von Toshiharu Kurisu - Scentmatic

Auftraggeber: Scentmatic Inc.

Gewinner des A' Design Award in Silber in der Kategorie Interface

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Das Design

Über Kaorium Dufterlebnis-Gerät

Dieses interaktive Informationssystem bietet eine neue Art, Düfte zu erleben und zu genießen, durch die Verschmelzung von Duft und Sprache. Mithilfe der KI-gestützten Technologie Kaorium, die die Eigenschaften von Düften visualisiert, können Nutzer in ihre persönlichen Wahrnehmungen von Düften eintauchen und beschreibende Worte erkunden, die ihre Eindrücke widerspiegeln. Dies ermöglicht es ihnen, Düfte zu entdecken, die perfekt zu ihrem individuellen Empfinden passen.

Die Auszeichnung

Über den A' Design Award in Silber

Kaorium Dufterlebnis-Gerät ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Kaorium Dufterlebnis-Gerät wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Kaorium Dufterlebnis-Gerät ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Hinter dem Design

Pressemappe

Danksagungen, Teammitglieder und technische Details, bereitgestellt vom Designer.

Einzigartige Eigenschaften: This interactive signage uses AI to put scents into words and visualize the characteristics of each scent, offering new ways to encounter and enjoy scents.
To allow users to focus on the images evoked by the scent and words, visual elements are kept to a minimum, with text floating up on the tabletop for a simple UI.
Finally, the desired scent is presented in a scene like a "babbling brook of fresh greenery," encouraging emotional engagement.
Abmessungen & Verpackung: External dimensions W1083.5 × D718 × H850 mm
Weight 80kg

Using RFID, this new sensory experience combines scent and words, and the physical and digital, creating easy-to-understand and friendly interactions.
Schlagwörter: Kaorium, AI, fragrance, signage, device
Produktionstechnologie: Everyone perceives scents differently.
Kaorium puts these diverse perceptions into words and presents them, but it wants to respect "how the user themselves felt" and not unilaterally limit its interpretation.
With cognitive diversity gaining attention in the context of education and business, Kaorium believes it can contribute to fostering a culture of respect and mutual acceptance of differences in how people perceive scents.
Designherausforderung: When the prototype was actually completed, it became clear that it would be difficult to elevate the scent into a valuable experience simply by describing it in words.
Rather than assigning a fragrance professional, they took a more consumer-oriented approach, pursuing what consumers "want" and collaborated with the sake, sports, and education sectors to improve social and experiential value.
Forschung: In order to verify the value of KAORIUM from a neuroscience perspective, joint research was conducted with the University of Tokyo.
In a demonstration experiment at a fragrance shop, the entrance rate increased by 139% and the purchase rate increased by 287% compared to before the introduction.
The use of KAORIUM overseas is also increasing, including an exhibition at the London Design Festival 2023 and its introduction at The Fragrance Shop, the largest in the UK.
Inspiration: This project began with the vision of "enriching people's sensibilities and senses through fragrance."
Fragrances enrich our lives, but scents are vague and difficult to grasp, and each person perceives them differently.
For many people, it is difficult to choose a scent that suits them from the vast selection available, so we thought that "words" would be the key to creating an experience that allows many people, including beginners, to enjoy scents.
Projektdauer: The project started in Japan in November 2019. The extrasensory experience of scent that Kaorium brings can be applied to various fields such as education, food and drink, art and entertainment, and shopping. Currently, we are developing tools for sensory education, food and drink experiences, and purchasing experiences for brick-and-mortar retail stores. We are researching further possibilities for use.
Betriebsablauf: Using natural language processing, Kaorium can replace scents with simpler expressions that beginners can understand, such as "soft," "soapy," and "clean."
Existing methods to support product selection include "diagnostic content," which suggests products that suit users by answering questions in a questionnaire, but KAORIUM provides an experience that allows users to actually smell different scents and delve deeper into how they feel, creating a more satisfying experience.
Patente: Trademark (2023) 2022-082558 SCENTMATIC.Inc
Teammitglieder: producer/director: Toshiharu Kurisu
designer: Yoshiyuki Habashima
Bildnachweise: Image #1: SCENTMATIC.Inc, Kaorium, 2025.
Image #2: SCENTMATIC.Inc, Kaorium, 2025.
Image #3: SCENTMATIC.Inc, Kaorium, 2025.
Image #4: SCENTMATIC.Inc, Kaorium, 2025.
Image #5: SCENTMATIC.Inc, Kaorium, 2025.