World Cyber Games 2019 Xi'an Esports-Festival von Kenneth Nienhuser

Das Design World Cyber Games 2019 Xi'an Esports-Festival von Kenneth Nienhuser ist ein hoch angesehener Gewinner des sehr prestigeträchtigen 2020 A' Design Award in Gold in der Wettbewerbskategorie Eventdesign.

GoldEvent· 2020

World Cyber Games 2019 Xi'an Esports-Festival

von Kenneth Nienhuser

Auftraggeber: Eidetic Marketing

Gewinner des A' Design Award in Gold in der Kategorie Event

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Das Design

Über World Cyber Games 2019 Xi'an Esports-Festival

World Cyber Games 2019 Xi'an ist ein Esports-Festival, das über vier Tage in einem Messezentrum in Xi'an, China, stattfand. Die Veranstaltung erstreckte sich über 30.000 Quadratmeter und versammelte 504 Athletinnen und Athleten aus 33 Ländern. Der Gestaltung liegt die Würfelform des Veranstaltungslogos zugrunde. Die Punkte, Kanten und Flächen des Würfels wurden auf die Bühne, das Leitsystem und die Merchandise-Artikel übertragen. Ein auf einer Kante balancierender Würfel wurde als LED-Monument auf dem zentralen Platz errichtet. Wege, Bühnen und Einrichtungen wurden so geplant, dass sie die Besucherströme lenken. Das Programm umfasste ein Turnier, eine Eröffnungszeremonie, ein Musikfestival und ein Cosplay-Event.

Die Auszeichnung

Über den A' Design Award in Gold

World Cyber Games 2019 Xi'an Esports-Festival ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von World Cyber Games 2019 Xi'an Esports-Festival wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. World Cyber Games 2019 Xi'an Esports-Festival erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.

Hinter dem Design

Pressemappe

Danksagungen, Teammitglieder und technische Details, bereitgestellt vom Designer.

Einzigartige Eigenschaften: For the WCG 2019, the main focus was consistent communication. Due to a 6 year absence, there were many challenges to overcome. To absolve these, we overhauled all wording related to design across various forms of documentation, from brand identity to event design, even operations. Consistent communication was required since WCG had evolved from being simply an esports tournament and had grown into an event that offered user engagement programs, a music festival, and conferences.
Abmessungen & Verpackung: Venue: Xi’an Qujiang International Exhibition center
Total Area: 30,000 sqm
Main Stage: Width 55,000mm x Depth 11,000mm x Height 10,000mm
Centre Plaza: Width 10,000mm x Depth 10,000mm x Height 9,500mm
Schlagwörter: game, eSports, WCG, World cyber games, festival
Produktionstechnologie: In production, we focused on effectiveness. All parts of the event space, including pathways, stages, facilities, and others, were planned out to create optimum flow throughout the event. Throughout the construction and application of structures and platforms, banner printing, and more, we maximized efficiency in costs and operations, sticking to the strategy of ‘Choice and Focus’ to maximize detail depending on location, applying the most detail to spaces that received the most attention.
Designherausforderung: The return of WCG was the most difficult hurdle for us to overcome in this project. In the esports industry, change comes fast, in an ever-cycling world of tournaments and trends. Gamers were only familiar with the old, outdated style of previous events. Our greatest task was introducing a new WCG to viewers without erasing the fond memories of older fans. So we presented a show match, starring veteran players from previous WCG tournaments, while introducing new programs and designs.
Forschung: To ensure enjoyment, we conducted research, visiting the site location, interviewing gamers, running simulations and other methods to gather as much data as we could. Our conclusion was that we would have to provide communication design that consistently conveyed that this was a WCG that was here to stay. Consistency was defined by the WCG logo, the ‘cube’. After interpreting its shape multi-dimensionally, it was applied through various communication items like pamphlets and merchandise.
Inspiration: WCG 2019 Xi’an’s design’s biggest motif was the WCG logo, the ‘cube’. Our design team interpreted the aspects of the cube, its points, edges, faces, and outline, throughout design application. For example, to illustrate progress and opposition on our stage, the cube’s intersecting edges were used, and to signify harmony, the cube itself was balanced on one edge at the center of the main plaza as a LED monument.
Projektdauer: January 2019 kicked off the tournament. The venue was already established at Xi’an, China’s “Xi’an Quijang International Conference & Exhibition Center”. That meant there were 7 months to plan out in detail the space design, communication design, event operations planning and more before the finals in July. The event took place from July 18th to 21st, 2019 over the course of 4 days.
Betriebsablauf: The World Cyber Games are the world’s first game Olympics who left the tournament scene 6 years ago. The goal now was to provide a Grand Finals that global fans with 504 athletes from 33 different countries could enjoy. Operations included managing the tournament for the 4 day event, user programs, and management of the Players Lounge for optimal communication and coordination of the athletes. Over the course of 4 days, there was also an EDM festival, an opening ceremony, and a Cosplay program.
Teammitglieder: Operating Directors: Ashley jung, Vicky Jin
Creative Directors: Justin Choi, Jessica Choi
Sr. Account Planners: Han Gao, Jina Cha, Jay Lee
Planners: Scott Shin, Leah Kang, Kevin Ham, Chris Ahn
Sr. Designers: Kimmi Kim, Min Seo, Olivia Shin
Designers: Ella Choi, Joanna Seok, Jed Jung