Pimoji More Intuitive Pill Design by Jong Hun Choi Receives the A' Design Award in Idea and Conceptual Design

The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Jong Hun Choi for idea and conceptual design

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Pimoji More Intuitive Pill Design by Jong Hun Choi, designed for Hyupsung University, has been granted the A' Design Award in the Idea and Conceptual Design category. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the A' Design Award Means

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About Pimoji More Intuitive Pill Design

Older people suffer from many chronic diseases and are taking as many medicines. However, most elderly people often take medicines that do not fit the symptoms because of poor eyesight and poor memory. On the other hand, most conventional pills are similar and difficult to distinguish. Pimoji is shaped like an organ, so it's easy to see what organs or symptoms the drug can help. These Pimoji will help not only the elderly, but also the blind who suffer from blindness and are unable to distinguish drugs.

About Jong Hun Choi

Jong Hun Choi is a Korean Designer and Big design thinker. He stresses that designers should always think. Even when we handle tools, we handle them with thought. We should think about what this tool will be used for, how it will be used, and what it will be made and handled by using it, even in modern times. Just knowing how to use tools doesn't make you a good designer. Designers should always keep their own philosophies in mind. If you don't have anything in you while designing, you can't do anything, including design, he argues.

Award Record

With this recognition, Jong Hun Choi is a winner of 1 A' Design Award.

About the A' Idea and Conceptual Design Award

The A' Idea Design Award is an international idea design competition recognizing great ideas by designers, creators, innovators and free thinkers worldwide. It is organized within the A' Design Award & Competition and is open to idea designers, conceptual designers, innovation consultants and creative thinkers from all countries. Typical entries include innovations, prototypes, blueprints, sketches, models and concepts. The awarded idea designs are published at https://desingers.org/design-category/idea

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://desingers.org/104419
A' Design Award Page: https://competition.adesignaward.com/104419
Media Showcase: https://www.designnewsroom.com/!104419
Laureate Profile: https://desingers.org/d/276398

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Pimoji More Intuitive Pill Design
Function: More Intuitive Pill Design
Category: Idea and Conceptual Design
Discipline: Communication Design
Industry: Design Industry and Innovation
Colors: White Smoke, Sky Blue, Cadet Blue, Slate Gray and Dim Gray
Images: 5
Client: Hyupsung University

The Recognition

Laureate: Jong Hun Choi
Country: Republic of Korea
Recognition: A' Design Award
Edition: 2019 - 2020
Design ID: #104419

Credits

Image Credits: All photo credits to Jong hun Choi

Design Details

Unique Properties: Pimoji is a new type of pill that is inspired by human organs and changed the shape of the pill to make it more intuitive. Older people suffer from many chronic diseases and are taking as many medicines. However, most elderly people often take medicines that do not fit the symptoms because of poor eyesight and poor memory. On the other hand, most conventional pills are similar and difficult to distinguish. Pimoji is shaped like an organ, so it's easy to see what organs or symptoms the drug can help. These Pimoji will help not only the elderly, but also the blind who suffer from blindness and are unable to distinguish drugs.
Inspiration: First, I got a hint by focusing on the poor eyesight of the elderly and the blind. So they could easily distinguish drugs and think about how to take them correctly, so that they could focus on the essence of the pill itself and produce an intuitive form. The result was to use the shape of the organ.
Research: There are many elderly people who suffer from many chronic diseases not only in my country but all over the world. In Korea, studies have shown that these elderly people are taking numerous drugs and are not taking them in the right way. If can't fix taking a lot of medicine, i want them to take it properly. The most fundamental problem was that the generic forms of drugs looked similar, and I decided to focus on the form of drugs, the nature of them. As a result, not only the elderly, but everyone was basically bent on finding abstract symbols and came across it as a human organ.
Challenge: It was the biggest challenge to find a symbol that everyone could abstract.
Realization and Technology: The material used in tablets was used as much and as possible to keep them as round as possible to make them easier to swallow.
Operation and Interaction: It is designed to make the shape of the organ more intuitive, easy to understand, and even touch it to feel it. Therefore, blind people will be able to use it easily.
Project Duration and Location: The project started in September 2019 in Suwon, and finished in December 2019 in Hwasung, and was exhibited in Hypsung University Galley in December
Specifications: The size of the largest pill(for example heart shape) size is 12mm x 12mm from to smallest one(for example brain shape) is 10mm x 10mm
Keywords: Pill, Drug, Medicine, Universal Design, The Blind, Senior, Older people, Concept Design, Idea Design