Bronze A' Design Award in Packaging Design Goes to Lianyue Liquor Packaging by Xiaoma Hu

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Lianyue Liquor Packaging by Xiaoma Hu, designed for Sichuan Lianyue Wine Industry Technology Co., Ltd., has been granted the Bronze A' Design Award in the Packaging Design category. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

The Bronze A' Design Award Explained

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

More About Lianyue Liquor Packaging

Lianyue Liquor is a packaging design for a liquor bottle and its box. The bottle takes the form of a lotus awning, a shape drawn from the lotus seed pod. In traditional Chinese culture, the lotus expresses noble and upright qualities. The bottle is made from a glass mold finished with an environmental protection glaze, and the production process is highly demanding. The lotus leaf is the main visual theme of the box. When the three sides of the box are placed together, they form a complete lotus leaf painting, which strengthens brand expression. The package measures 120 by 200 millimeters.

Award Record

Xiaoma Hu is a winner of 1 A' Design Award, including this recognition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://desingers.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

• Winner Page: https://desingers.org/105554
• A' Design Award Page: https://competition.adesignaward.com/105554
• Media Showcase: https://www.designnewsroom.com/!105554
• Laureate Profile: https://desingers.org/d/277803

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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