Press Release
The Pure1 Team Receives the Silver A' Design Award for Pure1 Service Experience Cloud SaaS Software in Website and Web Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes The Pure1 Team for website and web design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Pure1 Service Experience Cloud SaaS Software by The Pure1 Team, designed for Pure Storage, has been granted the Silver A' Design Award in the Website and Web Design category. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Pure1 Service Experience Cloud SaaS Software
Pure1 Service Experience is a service catalog website for discovering and subscribing to cloud storage and professional services. Each service is presented as a card on a responsive grid that adapts to different screen sizes. A detail page shows use cases and pricing, while AI-assisted recommendations help customers compare options. A trial or quote request can be made in two clicks, and the Order Tracker shows the progress of each request. The intent is to make subscribing to business services as simple as joining a streaming plan.
About The Pure1 Team
Currently the Principal Head UX Designer at Pure in California, Steven has over 20 years of industry experience leading enterprise-scale UX projects and building great UX teams at Pure, Amazon, and IBM. Fueled by his love for teaching, Steven has been teaching UX design at General Assembly for the last 3 years - first in Hong Kong, then Australia, and currently in the San Francisco bay area. Steven is the owner of 8 invention patents, author of multiple publications, and has earned certificates in both the IBM Leadership Excellence (IBMLE) Program and Leadership Education for Asian Pacifics (LEAP).
Award Record
The Pure1 Team is a winner of 1 A' Design Award, including this recognition.
About the A' Website and Web Design Awards
The A' Web Design Award is an international web design competition recognizing good web designs by leading web designers, coders and developers worldwide. The competition is organized within the A' Design Award & Competition and is open to web designers, user interface designers, user experience designers and graphic designers from all countries. Entries typically include web design, portfolios, e-commerce sites, blogs, news websites and social media platforms. Awarded web designs are published at https://desingers.org/design-category/web
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/119708
- A' Design Award Page: https://competition.adesignaward.com/119708
- Media Showcase: https://www.designnewsroom.com/!119708
- Laureate Profile: https://desingers.org/d/293776
- Further Information from the Laureate: http://bit.ly/3q1mhxr
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Pure1 Service Experience Cloud SaaS Software
- Function
- Cloud SaaS Software
- Category
- Website and Web Design
- Discipline
- Communication Design
- Industry
- Software and Branding & Advertising
- Colors
- Lavender, Dark Slate Gray, Silver, Gainsboro and Dark Gray
- Images
- 5
- Client
- Pure Storage
The Recognition
- Laureate
- The Pure1 Team
- Country
- United States of America
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #119708
Credits
- Team
- Pure1 Design, Engineering, and Product team
- Image Credits
- All images and video contents used in this submission are properties of Pure Storage
Design Details
- Unique Properties
- The Pure1 Service Experience is designed to make subscribing to Pure Storage services as simple as signing up for video streaming plans. With this goal in mind, Pure1 team has designed a transparent and automated digital journey that simplifies discovery, ordering, and tracking. Have trouble deciding? AI-assisted recommendations help customers make the right choice. Ready to buy? A quote request takes just two clicks, and the Order Tracker provides up-to-the-minute status for easy tracking.
- Inspiration
- Companies across industries are rapidly evolving their IT infrastructure to be cloud- and subscription-based, opening doors for a new level of IT infrastructure agility and cost flexibility. While the design industry has done a good job making E-commerce easy for B2C websites, online buying of IT services remains a big challenge in B2B. Pure1 team was inspired to design a first class digital journey for customers to discover, learn, and subscribe to services to help accelerate this evolution.
- Research
- The Pure1 team performed a combination of competitive benchmarking, internal reviews, and user validations with the objective of delivering a simple self-guided customer experience. By applying learnings during wireframing, the team iterated on the design over multiple stages of business feedback, then tested the design through Figma prototypes to collect feedback from potential customers. After release, the team monitored usage via Google Analytics, and used the data to fine-tune the design.
- Challenge
- The Service Experience design project happened during a time when Pure Storage was undergoing a major rebranding so the team partnered very closely with Marketing Creatives to ensure this design followed this new language while ensuring that it fits harmoniously within the existing Pure1 environment. Through tight collaborations with the Marketing team and other business units, the team delivered a simple service workflow that captures the essence of the new modern look and feel of the rebrand.
- Realization and Technology
- The initial concept of the design was created as wireframes in Figma. Through internal stakeholder reviews and external user feedback, the design evolved and hardened over time into polished comps and interactive prototypes. The development team implemented the design using a combination of Bootstrap, AngularJS, and Pure1 CSS libraries on the front end, and a sophisticated stack of backend technologies such as AWS messaging services, MongoDB, and KairosDB.
- Operation and Interaction
- When customers log into Pure1, they navigate to the Service Catalog to explore a wide range of services such as cloud storages, backup services, and professional services. To evaluate a service they click through to the Details page to view use cases and detailed pricing information. On the same page, they can request a trial or a quote in just two clicks. Once a request is created, customers can use the Order Tracker to view request progress, and schedule professional services if they desire.
- Project Duration and Location
- This project was a collaboration between multidisciplinary teams at Pure Storage. The project started around mid-2020, with the initial release of Pure1 Service Experience in January 2021. Team members are primarily located in Bellevue, Washington and Mountain View, California.
- Specifications
- The design embodies a modular concept at its core with each service presented as a card. The cards are laid out on a responsive grid that smoothly adapts to different viewports across browsers and devices. The card detail page further exemplifies the modular concept by flexibly displaying each section based on the requirements of each service type. Adding an elegant touch to the UX, CSS animations and Lottie Files are used diligently to add navigation cues and delights to the interactions.
- Keywords
- Pure1, Pure as-a-Service, Pure Storage, web services, Storage as-a-Service, cloud, cloud storage, SaaS
