Press Release
Desdorp Receives the Silver A' Design Award for Self Service Checkout Sco in Wholesale, Retail Trade, Commerce and E-Commerce Design
Desdorp recognized for wholesale, retail trade, commerce and e-commerce design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Wholesale, Retail Trade, Commerce and E-Commerce Design category for Self Service Checkout Sco by Desdorp, designed for StrongPoint. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Self Service Checkout Sco
Self-service checkout is user-friendly, modern and visually light. The SCO design features a timeless look with elegant and clean lines to perfectly fill the store space. Collaboration with retails systems company and manufacturer led to think about the design till the smallest detail. The edges of the product have innovative LED lighting integrated, which brings the attention of customers and informs about the status of the self-checkouts. Improved ergonomics of self-service checkouts' make it easier for customers to complete the payment.
About Desdorp
Desdorp is industrial product design studio. Each new design project for them is an inspiring journey where understandable, aesthetic and innovative objects are born. In cooperation with companies Desdorp strive for the best results that bring customer satisfaction. The studio is represented by designers Deividas Juozulynas and Denis Orlenok who have won several national and international awards. A combination of multiple design techniques and methods as well as integration of different users and manufacturing specialists into the development process always lead to the most convenient design solutions.
Award Record
With this recognition, Desdorp is a winner of 1 A' Design Award.
About the A' Wholesale, Retail Trade, Commerce and E-Commerce Design Award
The A' Trade Design Award is an international competition recognizing good design in trade, wholesale and commerce by leading brands and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to trade designers, retail layout designers, e-commerce designers and visual merchandising experts from all countries. Entries typically include wholesale trade services, retail appliances, storefronts, showrooms, pop-up shops and e-commerce platforms. Awarded trade designs are published at https://desingers.org/design-category/trade
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/120086
- A' Design Award Page: https://competition.adesignaward.com/120086
- Media Showcase: https://www.designnewsroom.com/!120086
- Laureate Profile: https://desingers.org/d/295195
- Further Information from the Laureate: https://desdorp.com/designs/strongpoint_self-checkout/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Self Service Checkout Sco
- Function
- Sco
- Category
- Wholesale, Retail Trade, Commerce and E-Commerce Design
- Discipline
- Design Strategy
- Industry
- Packaging & Retail and Software
- Colors
- Gainsboro, Silver, Dark Gray, Lavender and Dim Gray
- Images
- 5
- Client
- StrongPoint
The Recognition
- Laureate
- Desdorp
- Country
- Lithuania
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #120086
Credits
- Team
- Desdorp (Denis Orlenok & Deividas Juozulynas), StrongPoint, Rimi and Karolis Milaševičius & Strongpoint
- Image Credits
- 3: StrongPoint; Desdorp visual; Desdorp photo made by Karolis Milaševičius
Design Details
- Unique Properties
- The new self-service checkouts are user-friendly, modern and visually light. Design is thought through till the smallest detail. The edges of the self-service checkouts have integrated innovative LED lighting, which attracts the attention of customers and informs about the status. Improved ergonomics make it easier for customers to complete payment transactions. An extra shelf at the front allows to store personal belongings safely while products are being scanned and payment is being made.
- Inspiration
- The main vision of self-checkout was to create a timeless design with elegant and clear lines to fulfill the space it would be placed in. The main inspiration was to create a user-friendly product for a shopper of any age that requires no experience for beginners and is pleasant for frequent users. As a result fewer attendant tasks and increased checkout speed by 20% lead to increased sales, boost loyalty and result in a higher rate of customer satisfaction.
- Research
- Clear usage scenario was defined after the observation of the customers, the process of shopping and self-checkout. The main goal of self-checkout design was user-centered approach to fit different people for using the product on a daily basis. Holistic approach was the core of the design-driven process as well as the inter flow of software and hardware.
- Challenge
- The goal was to create unique modern and timeless self-service checkout. The main challenging part was to create unobtrusive LED traffic lights integration with 45 degree angle light guides visible from all sides and curved at the front. The next challenging part was manufacturing of the smooth radius of bended stainless steel at the front top part.
- Realization and Technology
- The product is made out of stainless steel sheets using metal bend and welding technologies. The LED light-guide parts are made of milled polyethylene. While screen, printer and card readers are being held by adjustable steel arms. Weight check area could be made with transparent polycarbonate box with rounded edges or thin steel strype across the edges of the area. Product could be personalized according to the color scheme of the brand.
- Operation and Interaction
- Modular system of the product allows to place checkout bagging solution according to the flow of the shoppers in the store. Improved ergonomics of the self-checkout are enhanced for daily usage. Additional shelf in the front helps to hold personal belongings while scanning products or during payout. Height of the surfaces are aligned according to the universal design principles suitable for wide range of people. Status LED illumination helps the attendant to assist shoppers in an efficient way.
- Project Duration and Location
- 2015: First ideas and industrial design sketches. 2016: Scale models, digital sketches, 3D renders and rough prototype. 2017: First manufactured product exhibited at EUROSHOP. 2018: First industrially produced series of pilots and implementation in Estonia "Rimi". 2019: Mass production and release into different markets. 2020: New locations were opened in Lithuania, Poland, Malta and other countries and self-checkout exhibited as a part of Lithuanian design week at one of "Rimi" stores.
- Specifications
- 1 large bag solution "Card Only": (W) 125 x (D) 67 x (H) 142 (190) cm 1 large bag solution "Cash & Card": (W) 125 x (D)71 x (H) 142 (190) cm 2 large bags solution "Card Only": (W) 165 x (D) 67 x (H) 142 (190) cm 2 large bags solution "Cash & Card": (W) 165 x (D) 71 x (H) 142 (190) cm
- Keywords
- self-checkout, retail, shopping, self-service, shop, industrial design, payout, product design, commerce
