Press Release
Golden A' Design Award in Event and Happening Design Goes to Visions Of Future Digital Installation by Inty LLC
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Inty LLC of Inty for event and happening design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Visions Of Future Digital Installation by Inty LLC of Inty, designed for Alfa-Bank, has been granted the Golden A' Design Award in the Event and Happening Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Visions Of Future Digital Installation
Visions of Future is an interactive digital installation created for an exhibition booth. Optical sensors detect the presence of a visitor and place the visitor at the center of the experience. Five scenarios with real-time abstract graphics play in a cycle while the visitor stays inside the interaction area. The architecture combines LED screen blocks, glass blocks, neon lights and frames with concrete, glass and dark matte wood. Depth data from a motion camera is processed and visualized in real time. The installation expresses the idea of services that surround the user.
About Inty LLC
Inty operates as a full-service agency. We share a passion for media technologies and their potential to make the invisible seen since 2010. Inty develop unique presentations, exhibition stands, and multimedia installations for social and business spaces that portray our clients’ image and communicate their message. With a strong focus on design and years of experience, we are able to visualize complex and abstract topics in a way that will captivate the audience. The Inty team consists of experienced programmers, technologists, visual designers, and architects.
About Inty
Inty develop unique presentations,exhibition stands, and multimedia installations for social and business spaces that portray our clients’ image and communicate their message. The Inty team consists of experienced programmers, technologists, visual des
Award Record
With this recognition, Inty LLC of Inty is a winner of 2 A' Design Awards. The awards span the editions from 2019 - 2020 to 2020 - 2021 of the A' Design Award & Competition.
About the A' Event and Happening Design Award
The A' Event Design Award is an international event design competition recognizing good event designs by leading event designers and organizers worldwide. The competition is organized within the A' Design Award & Competition and is open to event designers, corporate event planners, wedding planners and festival organizers from all countries. Entries typically include trade fairs, award ceremonies, festivals, conferences, exhibitions and concerts. Awarded event designs are published at https://desingers.org/design-category/event
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/120393
- A' Design Award Page: https://competition.adesignaward.com/120393
- Media Showcase: https://www.designnewsroom.com/!120393
- Laureate Profile: https://desingers.org/d/258398
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Visions Of Future Digital Installation
- Function
- Digital Installation
- Category
- Event and Happening Design
- Discipline
- Service Design
- Industry
- Branding & Advertising and Arts
- Colors
- Black, Dark Slate Gray, Saddle Brown and Maroon
- Images
- 5
- Client
- Alfa-Bank
The Recognition
- Laureate
- Inty LLC
- Country
- Russian Federation
- Brand
- Inty
- Recognition
- Golden A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #120393
Credits
- Team
- Liza Zagvozdkina, Alexander Volkov, Sergey Startsev, Roman Filin, Dmitriy Kargin, Denis Nikitin, Anton Skiter, Daniel Kosinsky, Evgeniy Berezkin, Dmitriy Andrievskiy, Savva Mikhaesku and Artem Orlov
Design Details
- Unique Properties
- The design concept takes the user and puts it into the center of the idea. We used optical sensors to create a connection between the user and the digital environment. The architectural approach had a unique feature — a combination of LED screen blocks, glass blocks, neon lights, and frames.
- Inspiration
- Our task was to represent Alfabank as a bank of the future. We thought that such a bank should surround its client with services that make life more comfortable. We tried to deliver this idea through an interactive experience where the user is the center of everything. Our inspiration comes from the idea itself and computer vision tools that are available today.
- Research
- We entered the job, having no other info but the client's message — "as a bank we do not have any unique technologies to show on the exhibition, but we want you to represent us as a bank of future". Our approach was to create 5 manifests, that represent the future in different ways. All manifests were united with the idea that services should be around the user making life more comfortable. We put the user in the center and surround it with 5 interactive scenarios with real-time abstract graphics.
- Challenge
- The most complex part of this project was keeping a proper balance between entertainment and conveying an idea. For each scenario, we had to make prototypes and tests to see whether it works or not.
- Realization and Technology
- Architecture: we were focused on mixing different kinds of light sources (screens, lightboxes, and neon signs) together with the textures and materials of the booth (concreed, glass, black mate woods) to get a fresh minimalistic look and feel. Technology: we used a combination of two different software. Unity — to get the depth map from Kinect and Ventuz — for real-time visualization.
- Operation and Interaction
- Installation is sensitive to the presence of the user. Once it captures the user one of the 5 scenarios is activated randomly. It plays for a certain amount of time and then switches to the next scene. Scenarios are played one by one in a cycle until the user goes out of the interaction area.
- Project Duration and Location
- Sochi, Russia, 3 days, Forum of Innovative Financial Technologies Finopolis 2018
- Specifications
- We used 2 servers to run the installation. Unity server was processing data from Kinect and transferred it to Ventuz server which was used for real-time visualization and lightboxes control via DMX. Render Layout was configured in a way that the content was rendered in resolution 2880 x 1536 px, 60 fps, and displayed on the video wall with the Full HD resolution without loss of quality.
- Keywords
- Digital art, Interactive installation, Kinect, Alfabank, Computer vision, Silhouette
