Press Release
Full Moon Social Ad by Fabiano Dalmacio Wins the Silver A' Design Award in Advertising, Marketing and Communication Design
Fabiano Dalmacio honored for advertising, marketing and communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Advertising, Marketing and Communication Design category for Full Moon Social Ad by Fabiano Dalmacio, designed for Rothco, part of Accenture Interactive. The result belongs to the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Full Moon Social Ad
Full Moon is a social media advertisement created for Guinness. The visual was published in Facebook and Instagram feeds and stories on Halloween night in 2020, when a rare blue moon was visible around the world. The image was produced through retouching and photo manipulation in Adobe Photoshop. High resolution moon references, brand images and beer textures were combined in layers to form a single picture. The intention was to join a global conversation with a simple link between the moon and a glass of beer.
About Fabiano Dalmacio
Fabiano Dalmácio is a Senior Art Director at Rothco, part of Accenture Interactive in Dublin, Ireland. Fab (as he is known) is Brazilian, and an Irish citizen. He has been making interesting and/or weird things in advertising since 2003. After spending 8 years in the Brazilian ad industry, Fabiano moved to Ireland in 2011. Fab has created award-winning ideas for brands such as AIB, Guinness, Tesco, MINI and BMW. He has been awarded at Cannes Lions, D&AD, The One Show, Clio, Epica, featured by Lürzer's Archive, and also part of the jury at New York Festivals, Ad Stars, Lisbon Tech and Adforum PHNX Tribute.
Award Record
With this recognition, Fabiano Dalmacio is a winner of 3 A' Design Awards. All of the awards belong to the 2020 - 2021 edition of the A' Design Award & Competition.
About the A' Advertising, Marketing and Communication Design Award
The A' Advertising Design Award is an international advertising design competition recognizing good advertisement designs by designers and agencies worldwide. The competition is organized within the A' Design Award & Competition and is open to advertising designers, marketing professionals, communication designers and creative directors from all countries. Entries typically include advertisement campaigns, billboards, commercials, print ads, social media campaigns and direct mails. Awarded advertising designs are published at https://desingers.org/design-category/advertising
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/122999
- A' Design Award Page: https://competition.adesignaward.com/122999
- Media Showcase: https://www.designnewsroom.com/!122999
- Laureate Profile: https://desingers.org/d/284617
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Full Moon Social Ad
- Function
- Social Ad
- Category
- Advertising, Marketing and Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising
- Colors
- Black, Light Gray, Silver, Dim Gray and Dark Slate Gray
- Images
- 5
- Client
- Rothco, part of Accenture Interactive
The Recognition
- Laureate
- Fabiano Dalmacio
- Country
- Ireland
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #122999
Credits
- Team
- Rothco, part of Accenture Interactive, Alan Kelly, Jen Speirs, Stephen Rogers, Fabiano Dalmácio, Zara Flynn, Karen Austin and Susan Maguire
Design Details
- Unique Properties
- While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
- Inspiration
- A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
- Research
- Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
- Challenge
- The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
- Realization and Technology
- The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
- Operation and Interaction
- The post reached 662,500 people in Ireland, driving 2,600 to the brand website - www.guinness.com - in only a few hours.
- Project Duration and Location
- The project was developed in October 2020 in Dublin, Ireland.
- Specifications
- Facebook & Instagram feed/stories.
- Keywords
- beer, Guinness, halloween, moon, Ireland
