Press Release
Michele Berdugo Receives the Golden A' Design Award for Smart City Exhibition Design in Interior Space and Exhibition Design
Michele Berdugo recognized for interior space and exhibition design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Smart City Exhibition Design by Michele Berdugo, designed for Promarket Group, has been granted the Golden A' Design Award in the Interior Space and Exhibition Design category. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Golden A' Design Award Means
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Smart City Exhibition Design
Smart City is an exhibition design created for an international municipal innovation exhibition and conference held in Tel Aviv, Israel. The design covers 3000 square meters and includes a registration hall, a VIP lounge, business meeting rooms, conference stages and a gala venue. The concept is based on a vertical city rising above an increasingly urbanized world. Hanging and geometric elements are made of aluminum, plexiglass and mesh to keep the weight low. Printed carpets, light boxes and greenery installations complete the setting.
About Michele Berdugo
Michele Berdugo is above all a passionate,creative and an epicurean. Her work reflects her out- of- the- box mind thinking: "nothing is impossible to create when you are able to imagine it". This is with no doubt what has contributed to her being picked for conceptualizing and designing memorable and successful experiences in the field of fairs and exhibitions. Her design perspective and talent are solicited in many other departments, such as private events, products and new brands launches, interior design and other.
Award Record
With this recognition, Michele Berdugo is a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://desingers.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/124591
- A' Design Award Page: https://competition.adesignaward.com/124591
- Media Showcase: https://www.designnewsroom.com/!124591
- Laureate Profile: https://desingers.org/d/306051
- Further Information from the Laureate: http://bit.ly/3cUY095
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Smart City Exhibition Design
- Function
- Exhibition Design
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Black, Midnight Blue and Dark Slate Gray
- Images
- 5
- Client
- Promarket Group
The Recognition
- Laureate
- Michele Berdugo
- Country
- Israel
- Recognition
- Golden A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #124591
Credits
- Team
- Yaniv Fogel, Assaf Avivi and Vladi Brodetski
- Image Credits
- Marvin Chicheportiche, MUNIEXPO, 2020; Gadi Siera, MUNIEXPO, 2020
Design Details
- Unique Properties
- The design project was related to the annual international Municipal Innovation Exhibition and Conference focusing on areas pertaining to smart cities- innovation, environmental issues and approaches to urban planning, transportation etc. The design brief aimed to create an experience on 3000m2 where the visitor would be embarked to discover an innovative approach of the city. The theme around sustainability and innovation stamped the concept and design in the registration hall, the vip lounge, the b2b meeting rooms, the conferences stages and the Gala event venue.
- Inspiration
- Inspiration for the MUNIEXPO design concept derived from the topic of innovation pertaining to Smart Cities. This led us to creating a 3D design to stimulate the imagination of the visitor with the feeling of finding himself in a city of tomorrow. Land is becoming scarce as the world's population grows and environmental changes shrink the amount of livable space on Earth. Build up seems to be a solution for Sustainable Living, hence Vertical city above an increasing urbanized world.
- Research
- The research began with analyzing innovation and news of the moment around the city of tomorrow, smart city, sustainability etc. The design was intended to drive the visitor into the city of tomorrow he came to discover through the different showcases, international developers and product representatives. To relate the theme to this industry, series of settings were built under the vertical city concept for the exhibition treatment. Selected colors, textures and lighting elements were used to refer to the innovative/futuristic and ecologic side of the project.
- Challenge
- The most challenging part was finding a design concept different from any previous design concept used for this fair. The most important aspect was the design had to heighten the public perception and awareness of the MUNIEXPO.One additional challenge was to find the right materials which would help us create the vision of the design accurately without being neither too heavy nor too expensive, so they can pass all authorizations.
- Realization and Technology
- In order to avoid heavy weight hanging, materials like Aluminum, plexiglass, mesh, were used to create all hanging and geometric elements. The furniture, props, lighting and LED screens were hired. Personalized and printed carpets covered the exhibition hall flooring. Installations made out of greenery and vegetal were spread out all over. Extra-large size decorative gates as well as 3D letters were made out of thick printed cardboard. Aesthetic and modern floral compositions completed the decoration in the conference halls and VIP lounge.
- Operation and Interaction
- The flow starts with a modern registration and welcoming hall, where led light designs, decorative gates and large size installations were spread out to draw the attention of the visitor. Inside the exhibition hall dramatic lighting and interactive experiences enabled a heightened visual story telling experience. A hall for speakers with a mix of urban sustainable and futuristic look was accessible from the exhibition space. The second floor was reachable from the welcome hall.
- Project Duration and Location
- The project duration was 4 months from initial briefing to onsite completion. It was launched on the 18th of February 2020 and ran for 3 days. Only 2 days were allowed for the move in and onsite set up. MUNIEXPO was located at the Tel Aviv Fairground in Tel Aviv, Israel.
- Specifications
- Wood, printed canvas wall, on which we attached 3 D cut out letters framed by led lights, formed the background of the registration and self registration desks. 80 light boxes, printed and personalized with 8 graphic styles, made out of reusable aluminum 300 neon tubes light Led stripe lights, acrylic panels, metal section structure, digital print, wall stickers, printed and personalized floor carpet,one designed stage, greenery, flowers, vases, decorative objects.
- Keywords
- fair, exhibition, installation, designer, organizer, smartcity, trade
