Press Release
The Treasure of Zbojniks Label by Sasha Sharavarau Is Granted the Golden A' Design Award in Packaging Design
Sasha Sharavarau acknowledged for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Packaging Design category for The Treasure of Zbojniks Label by Sasha Sharavarau, designed for St. Nicolaus (client company); Zbojnicka (brand). The result belongs to the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About The Treasure of Zbojniks Label
The Treasure of Zbojniks is a label design for Zbojnicka fruit distillates. Zbojnicka in Slovak means belonging to a Zbojnik. Zbojniks were robbers who took part in insurgencies against serfdom, and people believed that they hid treasures in the Slovak mountains. The label presents the distillates as the treasure of Zbojniks. Velky Rozsutec mountain is shown at the top, and Slovak ornaments from different regions frame the design. Engraving-styled illustrations are printed in two colors on matte cream paper with a soft texture. The product name is applied with gold embossing.
About Sasha Sharavarau
Sasha Sharavarau is a multidisciplinary creative focusing on graphic design, packaging, and illustration. Passionate about crafting and creating stories within all projects he works with. He believes that every small step can make the world a better place. Co-founder at Amoth Studio (an award-winning family design studio specializing in packaging design and brand identity, based in Prague, Czech Republic).
Award Record
This recognition makes Sasha Sharavarau a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://desingers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/127368
- A' Design Award Page: https://competition.adesignaward.com/127368
- Media Showcase: https://www.designnewsroom.com/!127368
- Laureate Profile: https://desingers.org/d/304452
- Further Information from the Laureate: https://www.behance.net/gallery/113205945/The-treasure-of-Zb
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- The Treasure of Zbojniks Label
- Function
- Label
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Light Gray, Lavender, Silver, Dark Gray and Slate Gray
- Images
- 5
- Client
- St. Nicolaus (client company); Zbojnicka (brand)
The Recognition
- Laureate
- Sasha Sharavarau
- Country
- Czech Republic
- Recognition
- Golden A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #127368
Credits
- Team
- Sasha Sharavarau (Amoth Studio), Tania Sharavarava, Robert Specian, Jose Sabino (Sabino Studio) and St.Nicolaus
- Image Credits
- Images #1-5 Art Director: Sasha Sharavarau (Amoth Studio) Designer: Sasha Sharavarau (Amoth Studio) Illustrator: Tania Sharavarava Artworker: Robert Specian Photography: Jose Sabino (Sabino Studio)
Design Details
- Unique Properties
- Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
- Inspiration
- People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
- Challenge
- The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
- Realization and Technology
- The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
- Operation and Interaction
- The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
- Project Duration and Location
- The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
- Specifications
- The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
- Keywords
- packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
