Press Release
Terra Coffee Roasters Branding by Akihito Shimizu Receives the Platinum A' Design Award in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Akihito Shimizu for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Terra Coffee Roasters Branding by Akihito Shimizu, designed for Terra Coffee Roasters, has been granted the Platinum A' Design Award in the Graphics, Illustration and Visual Communication Design category. The result belongs to the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Platinum A' Design Award Explained
The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
Regarding Terra Coffee Roasters Branding
The curvilinear logo design with the theme of aroma drifting from the environment expresses a natural and high quality coffee experience. The individual labels are designed with a collage of local photographs that connect the producer's face with the place of origin, environment and consumers, and convey the individuality and charm of the unique coffee produced in each region.
About Akihito Shimizu
Born in Osaka Prefecture in 1983. After graduating from the faculty of economics at Kansai University, I got a job at a bank. After going through the design office,such as advertisement, signs, display, Established LEADER based in Nishinomiya-shi, Hyogo Prefecture. For Company, Store, Product branding, C.I, V.I plan, logo design, Package, sign planning, poster, advertisement, promotion tool, Visual planning and construction of display, website etc., Work on graphic design production through all media. Currently, Nishinomiya is also active in regional brand development activities,design creation, lectures,regional event management and exhibition planning.
Award Record
Akihito Shimizu is a winner of 1 A' Design Award, including this recognition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://desingers.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/134335
- A' Design Award Page: https://competition.adesignaward.com/134335
- Media Showcase: https://www.designnewsroom.com/!134335
- Laureate Profile: https://desingers.org/d/323715
- Further Information from the Laureate: https://www.instagram.com/terracoffeeroasters/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Terra Coffee Roasters Branding
- Function
- Branding
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Black, Gray, Dark Gray, Dark Slate Gray and Dim Gray
- Images
- 5
- Client
- Terra Coffee Roasters
The Recognition
- Laureate
- Akihito Shimizu
- Country
- Japan
- Recognition
- Platinum A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #134335
Credits
- Team
- Kiyoshi Uehara
- Image Credits
- Photography : Yuma Gamae(Package,PR Tools)
Design Details
- Unique Properties
- As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
- Inspiration
- Environment-oriented design development has finally become widespread in Japan, but it is still not enough. Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect. The mission is to "provide an experience as if you were in the production area". It wanted to embody a sincere attitude of pursuing design creatively and sustainably. The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers.
- Research
- In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
- Challenge
- The brand of beans changes frequently due to the number of production. All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness.
- Realization and Technology
- To change the low awareness of the environment in Japan We considered a design that consumers can easily work on and create a desire for environmental friendliness. The main container is a reusable glass bottle. The label shows the state of the production area and the face of the producer. You can travel the world of coffee beans. Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling".
- Operation and Interaction
- Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home. After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction.
- Project Duration and Location
- The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
- Specifications
- Bean glass bottle: 65mmx65mmx182mm Bean glass bottle label: 69mmx117mm Cold brew can: 64mmx64mmx112mm Cold brew can label: 80mmx86mm Box (Large): 255mmx213mmx73mm Box (small): 77mmx194mmx73mm Recipe card: 55mmx182mm Business card: 55mmx91mm Shopping bag: 320mmx172mmx260mm Paper cup: 60mmx60mmx105mm
- Keywords
- Branding, Coffee, Graphicdesign, Package, Logo, Identity
