Press Release
Shanghai Yuanshang Culture Communication Co., Ltd. Is Honored with the Golden A' Design Award for Freeze Dried Coffee Packaging in Packaging Design
Shanghai Yuanshang Culture Communication Co., Ltd. acknowledged for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Freeze Dried Coffee Packaging by Shanghai Yuanshang Culture Communication Co., Ltd., designed for Huzhou Jinnuokang Health Technology Co., Ltd., has been granted the Golden A' Design Award in the Packaging Design category. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Freeze Dried Coffee Packaging
Freeze Dried is a coffee packaging design created for a young consumer market. The packaging combines a modern look with elements of traditional Chinese culture. The visual concept is based on the five elements of gold, wood, water, fire and earth, and uses traditional Chinese colors. A large can holds several smaller cans, so the set is simple to store and to carry. Each small can is resealable, which helps control the amount of coffee used. The outer label is printed on coated paper, and the small cans are made of polypropylene.
About Shanghai Yuanshang Culture Communication Co., Ltd.
Yuan Shang Coffee is dominated by portable boutique instant coffee, infused with the ingenuity of the young generation of Chinese. From the selection of high quality beans on the plateau to the original extraction and cooling technology, every step carries out the concept of coffee flavor and quality. We enjoy the taste of the first three humorous orthodox, into the coffee humorous philosophy DNA, is committed to creating a good coffee of high quality trendy interest.
Award Record
Shanghai Yuanshang Culture Communication Co., Ltd. is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://desingers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/134719
- A' Design Award Page: https://competition.adesignaward.com/134719
- Media Showcase: https://www.designnewsroom.com/!134719
- Laureate Profile: https://desingers.org/d/324784
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Freeze Dried Coffee Packaging
- Function
- Coffee Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Light Gray, Forest Green, Crimson, Goldenrod and Sandy Brown
- Images
- 5
- Client
- Huzhou Jinnuokang Health Technology Co., Ltd.
The Recognition
- Laureate
- Shanghai Yuanshang Culture Communication Co., Ltd.
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #134719
Design Details
- Unique Properties
- Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
- Inspiration
- The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
- Research
- The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
- Challenge
- The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
- Realization and Technology
- [Outer Packaging] Printed outer label 128g coated paper 4+2 printing+film overlaying +uv Paper volume, middle layer Kraft paper, inner wall black cardboard Top 100 screen pvc plastics [Small Can Packaging] Technique: injection molding process and printing Material: polypropylene (PP)
- Operation and Interaction
- The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.
- Project Duration and Location
- The project started in Shanghai in November 2020 and ended in May 2021.
- Specifications
- Diameter 95mm Height 130mm
- Keywords
- Ingenious, Quality, Fashion
