Press Release
Wei Zhang Receives the Bronze A' Design Award for Petite Foret Wedding Banquet Hall in Event and Happening Design
Wei Zhang recognized for event and happening design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ Petite Foret Wedding Banquet Hall by Wei Zhang has been granted the Bronze A' Design Award in the Event and Happening Design category, A' Design Award & Competition has announced. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Petite Foret Wedding Banquet Hall
Petite Foret means little forest. This is a bold spatial art attempt to bring a jungle indoors. This immersive space design is not only a small jungle that only belongs to you and me, but also a challenge to the imagination and a confession to nature. The small forest is not a dilapidated virgin jungle, nor a fantasy paradise. It is a paradise that awakens everyone's peaceful heart. It is also an unforgettable wedding and art exhibition for the newlyweds, calling for a return to nature and sealing nature in the hearts of every participant.
Award Record
This recognition makes Wei Zhang a winner of 5 A' Design Awards. The awards span the editions from 2020 - 2021 to 2021 - 2022 of the A' Design Award & Competition.
About the A' Event and Happening Design Award
The A' Event Design Award is an international event design competition recognizing good event designs by leading event designers and organizers worldwide. The competition is organized within the A' Design Award & Competition and is open to event designers, corporate event planners, wedding planners and festival organizers from all countries. Entries typically include trade fairs, award ceremonies, festivals, conferences, exhibitions and concerts. Awarded event designs are published at https://desingers.org/design-category/event
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/138233
- A' Design Award Page: https://competition.adesignaward.com/138233
- Media Showcase: https://www.designnewsroom.com/!138233
- Laureate Profile: https://desingers.org/d/303120
- Further Information from the Laureate: http://bit.ly/3srFYTs
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Petite Foret Wedding Banquet Hall
- Function
- Wedding Banquet Hall
- Category
- Event and Happening Design
- Discipline
- Service Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dark Olive Green, Dark Slate Gray, Black, Dim Gray and Gray
- Images
- 5
The Recognition
- Laureate
- Wei Zhang
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #138233
Credits
- Image Credits
- Photographer Chengmin Liu; Photographer Chengmin Liu Image#4：Photographer Chengmin Liu; Photographer Chengmin Liu Video：Videographer LikeFilm
Design Details
- Unique Properties
- A bold spatial art attempt to bring a forest indoors. In an indoor type of banquet hall, the inherent concept is broken, and the originally ordinary empty space is transformed into a forest scene. This immersive space design is a challenge to imagination and the most direct expression of yearning for nature. Nature is the origin of our humanity and civilization, and we will one day return to nature. An important moment in life, such as a wedding, is more integrated with nature.
- Inspiration
- Humans' yearning for nature has never stopped. Nature can give human beings calm and energy. Wearing a white veil to marry a prince in a forest, or attending a banquet gracefully in a forest, is out of reach for most people. The wedding scene in the movie "Twilight" makes peoples yearn for it. So, why can't we move nature into a comfortable interior space? Really smell the pine branches, touch the bushes, and have a natural scent in a space where you don't have to worry about anything else.
- Research
- The project mainly wants to explore the connection between humans and nature. With the way of wedding art display, it attracted more than 400 people to visit and experience. Reflect on the dependence of human beings on cities after entering a high degree of civilization, and awaken the resonance of nature and the universe in the depths of the soul. A brief escape from the city. All the participants showed great curiosity, one flower, one grass, one tree and one tree, the real materials from nature made them linger. Humans are inseparable from nature, and human beings need a paradise for themselves, a small forest full of love.
- Challenge
- In order to achieve the idea of bringing nature into the interior, I went through a lot of challenges. The first is to transport these tall trees into the indoor space. These materials will "pollute" the indoor environment during on-site construction and need to be protected. In addition, the biggest challenge should be how to best match these natural materials. The materials used in this place have been planned and screened in detail. About 200 species and 20 large trees were selected from 4-5 species. All materials are aesthetically reconstructed according to their characteristics in nature.
- Realization and Technology
- This art exhibition mainly uses all real materials from nature. This is the core and most important technology of this project. Different kinds of tall trees, low shrubs, grasses on the ground, naturally formed flora, fresh turf with earthy fragrance, dead leaves that squeak on stepping, moss overgrown with roots, and blooming flower. This is what a small forest looks like. These natural materials are brought into the interior in the most ingenious way and 100% restored to the forest scene, which is the meaning of everything.
- Operation and Interaction
- This is an art display that can be full of interaction without a special design process. Nature brings its smell, that smell that fills the air. Walking into the small forest, you will forget that you are in the reinforced concrete of the city. Stepping on the soft turf and stroking the slightly rough bark immediately creates a connection with the magnetic field of nature. Relatives and friends walked into the small forest and sat down, and time stood still at this moment. Residents of the entire hotel complex, executive chef and staff were attracted to our exhibit by the fragrance that day.
- Project Duration and Location
- The project was produced and set up on September 21, 2018, and officially used and exhibited on September 22, 2018, Rosewood Hotel, Beijing.
- Specifications
- The art exhibition is in an indoor space with a width of 18000mm, a length of 40000mm and a height of 6000mm. The mini forest is about 2500*5000mm, the size of the main forest is about 13000mm*8000mm, and the visual width of the background forest is 16000mm. It is composed of 20 different kinds of trees and bushes.
- Keywords
- Wedding space, art space, Event decoration, Art installations, dynamic space, Art exhibition
