Year of Tiger Event by Kaohsiung City Government Is Granted the Silver A' Design Award in Event and Happening Design

Kaohsiung City Government acknowledged for event and happening design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Event and Happening Design category for Year of Tiger Event by Kaohsiung City Government, designed for Bureau of Cultural Affairs, Kaohsiung City Government. The result belongs to the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Year of Tiger Event

Year of Tiger is a drone light show created for the Taiwan Lantern Festival in Kaohsiung City. The show used 1,500 lightweight drones, flying between 30 and 204 meters above the Love River Bay. The reflection of the lights on the water linked the sky and the river into one image. The animated content combined Taiwanese folklore, history, geography, marine imagery, culture and sport, shown in both two-dimensional and three-dimensional forms. One rehearsal and seven evening performances were held in February 2022.

About Kaohsiung City Government

The Kaohsiung City Government passed an agreement to establish the Bureau of Cultural Affairs on the municipal administrative meeting of October 30th, 1995. After three evolutionary stages including a preparation committee, promotion team, and the official preparatory office, the Bureau was officially inaugurated on January 1st, 2003. The previous Kaohsiung County Government Bureau of Cultural Affairs merged with the City Government Bureau after the city-county consolidation on December 25th, 2010, to continue the promotion of artistic events, implementing cultural policies, and developing creative industries.

Award Record

With this recognition, Kaohsiung City Government is a winner of 1 A' Design Award.

About the A' Event and Happening Design Award

The A' Event Design Award is an international event design competition recognizing good event designs by leading event designers and organizers worldwide. The competition is organized within the A' Design Award & Competition and is open to event designers, corporate event planners, wedding planners and festival organizers from all countries. Entries typically include trade fairs, award ceremonies, festivals, conferences, exhibitions and concerts. Awarded event designs are published at https://desingers.org/design-category/event

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://desingers.org/142230
A' Design Award Page: https://competition.adesignaward.com/142230
Media Showcase: https://www.designnewsroom.com/!142230
Laureate Profile: https://desingers.org/d/333926

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Year of Tiger Event
Function: Event
Category: Event and Happening Design
Discipline: Service Design
Industry: Branding & Advertising and Arts
Colors: Black, Maroon, Saddle Brown, Dark Slate Gray and Sienna
Images: 5
Client: Bureau of Cultural Affairs, Kaohsiung City Government

The Recognition

Laureate: Kaohsiung City Government
Country: Taiwan (China)
Recognition: Silver A' Design Award
Edition: 2022 - 2023
Design ID: #142230

Credits

Image Credits: Bureau of Cultural Affairs, Kaohsiung City Government

Design Details

Unique Properties: The 'Lights Kaohsiung' featured 1,500 drones in eight spectacular shows at night on the Love River Bay. When looking at the reflection of the light shown by drones on the surface of the water, the sky, and the river were linked together, magnifying the majestic and stunning feeling. The 'Illuminates Taiwan' is composed of the most representative images of Taiwan to present the beauty of Taiwan.
Inspiration: Inspired by the impressive performance of the spinning earth in the opening ceremony of the 2020 Summer Olympics (Tokyo), the design team wanted to present innovative sound and light technology on the stage of the Taiwan Lantern Festival. Taiwan's original design team provided the creativity and content, and international companies provided the drones and technology. The two parties worked together to present the historical and cultural context of Taiwan with 1,500 drones at a height of 204 meters and a horizontal height of 174 meters.
Research: In the project, the design team used 1,500 drones to present delicate animated content, combining elements of Taiwanese folklore and beliefs, history and geography, marine imagery, culture and technology, and sports. With the narrative goal of "symbolizing Taiwan and standing on the international stage," the design team presents the pride of Taiwan and the spirit of Kaohsiung in the night sky, bringing the audience a feast for the eyes and ears.
Challenge: Weather conditions. If the wind speed in the performance airspace was too strong, the performance would not be possible. Rain or low clouds also cause moisture damage to the drones. The show was highly acclaimed, leading to an influx of more than 100,000 or even 200,000 people at each performance. The problem derived from the crowds was a large amount of signal interference. Mobile devices, such as cell phones and tablets, have become essential for modern people to access the Internet. When there were 200,000 people in the venue, it means that 200,000 mobile devices were transmitting over the network at the same time.
Realization and Technology: This project featured 1,500 Intel Classic Drones, which are lightweight and specifically designed for drone performance. The LED lights can be programmed with more than 4 billion color combinations and can be adapted to various physical performance environments.
Operation and Interaction: The drone show was rehearsed once during the Lantern Festival, and seven official shows were held at 9:45 p.m. over the Love River Bay. The show was not only a feast for the eyes but also an exhibition full of cultural stories. As a result, the first show created a lot of favorable comments among the public, and many people were willing to see the show from different positions in the venue for the third or even fourth time. A successful art show is one that people are willing to proactively engage with several times, which also means that tourism, dining, and lodging around the area were boosted, leading to a revitalized economy.
Project Duration and Location: The project finished in February 2022 in Kaohsiung City, Taiwan.
Specifications: The actual flight range is from a minimum height of 30 meters to a maximum height of 204 meters and spans a flight range of 174 meters. The drone show had a variety of content, including 2D and 3D presentation methods. For example, the super stereoscopic 3D dynamic master tiger was based on the master tiger statue modeling, and the majestic look is deeply rooted in the hearts of people. Meanwhile, the design team tried to use VR technology to correct the shape of the blue whale during the production process to make the whale look more vivid.
Keywords: Drones, Projection mapping, Kaohsiung, Lantern Festival, love River Bay.